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UK retailer Boden opts for Centric 8 PLM software
29
Jul '15
Boden, one of the leading British fashion brand, has selected Centric Software, Inc., to provide its product lifecycle management (PLM) solution.

The company will deploy the solution including mobile apps across design, development, sourcing, and merchandising teams as well as suppliers, according to a press release.

Neil Barley, Boden's director of merchandising, systems, and planning said, “The London-based Company will implement Centric 8 PLM, developed especially for apparel, retail, footwear, luxury and consumer goods companies, to support the growth of its international online and mail-order business.”

“The markets we trade in are vastly different from one another; consumer tastes and seasonality vary from one region to another, which means that our product offering had to be adapted accordingly. Because we now offer more product lines, styles and sizes, our overall development process has changed. This is all while maintaining our high design and quality standards, our ethical sourcing policy, and our focus on product. The additional workload and complexity has lead to the need for different tools,” he added.

“Centric 8 PLM's user interface, functionality and flexibility as well as Centric's Agile Deployment approach to getting up and running quickly factored heavily into convincing Boden to move forward. We look to our project to improve efficiency, give more visibility into products and better control our overall process. Our teams were impressed with Centric 8 PLM due to the user interface, flexibility and functionality,” he said. (GK)

Fibre2Fashion News Desk - India

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