comScore opens first customer service branch in Asia Pacific region
25 Jun '07
2 min read
comScore, a leader in measuring the digital world announced the establishment of comScore Japan KK as its first customer service office in the Asia Pacific region.
“Japan is the second largest advertising market in the world, and the region is home to some of the world's largest and fastest growing online populations. A strong local presence will support our global leadership in these critically important markets,” commented Bob Ivins, executive vice president of comScore with responsibility for international activities.
Industry veteran Mr. Maru Sato has been hired as Managing Director of comScore Japan KK. Mr. Sato was most recently Managing Director of Expedia Holdings KK. Prior to that Mr. Sato worked as Managing Director for Abacus Japan KK, Jupiter Media Metrix KK, and AOL Japan KK. Mr. Sato is based in Tokyo.
“We have been tracking and reporting the activities of the Japanese online consumer since 2001 and are delighted to have established a local office to support our growing business,” added Magid Abraham, President and CEO of comScore, Inc. “Mr. Sato's experience, track record and passion for this space made him the ideal person to spearhead comScore's growth in this region.”
comScore will offer its syndicated online audience measurement product, called comScore Media Metrix, and a suite of other information products to analyze online behavior, including the measurement of online ad effectiveness.
“comScore JapanKK will deliver exceptional insight and service to Japanese clients,” said Maru Sato. “I am thrilled to be joining comScore and to be part of the industry-leading team that comScore has built.”
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