Li & Fung & Daymon JV to bring significant business in near-term
11 Aug '05
3 min read
Private label consumer products marketer Daymon Worldwide Inc and Global consumer products trading company Li & Fung Limited announced the formation of a strategic alliance to supply private label and Li & Fung licensed branded goods for mass-market retailers worldwide.
“They are excited about this alliance,” included Milt Sender, Daymon chairman. “There is great demand among their core base of customers for unique private label general merchandise. By combining their competencies in the selling, marketing and management of private labels with Li & Fung's supply chain management capabilities, they can offer a total solution for suppliers and retailers and create new business opportunities for both companies.”
Ross Purdy, Daymon Vice President, said, “This alliance will help create a new paradigm for customers, giving access to directly sourced goods in the general merchandise categories, and help them develop sustainable points of difference in a highly competitive global marketplace.”
Li & Fung's group managing director, William Fung said, “This partnership with Daymon is an important development for our Group. Li & Fung has a wealth of experience in managing the merchandise supply chain with many brands and retailers worldwide, and Daymon is the world's leading player specializing in the sales and marketing of private label programs for food retailers and drugstore chains. They are confident that Li & Fung can bring best practices from other retail channels into the food retailing sector.