EPCglobal goes online

07 Dec '07

2 min read

EPCglobal Inc a global non-profit standards organisation for Electronic Product Codes and a subsidiary of GS1, announced the launch of DiscoverRFID org the first global Web site designed exclusively to inform consumers about the use and benefits of Radio Frequency IDentification (RFID) and Electronic Product Code (EPC) technologies.

The intuitive and graphically-rich Web site communicates these benefits in an informative, entertaining and simple way, providing real-life examples of how RFID is improving everyday life.

In a section called “Stay Healthy”, explains how a hospital in Milan uses RFID to confirm that patients receive the correct blood products. Blood bags carry an RFID tag that is combined with a lock that will not open if the tag on the bag does not match an RFID tag worn by the patient.

The RFID device also contains a temperature sensor that monitors and records the temperature outside the blood bag, allowing doctors and nurses to confirm that the blood has been stored properly.

The section also discusses how pharmaceutical manufacturers are beginning to use RFID to help prevent counterfeiting so that patients know their pills are safe to take.

Other topics covered on the site include how RFID: makes air, rail and road travel easier and safer; provides better shopping experiences for customers; monitors the quality and freshness of food, and helps ensure safety in the workplace.

“DiscoverRFID.org was created as a resource designed to inform people about how RFID is making their lives better,” said Chris Adcock, President of EPCglobal Inc.

“While RFID technology continues to advance and provide significant tangible benefits in world, we've found that people are generally not aware of how the technology delivers these benefits to people in their everyday lives.

As more industries adopt RFID, it is critical that consumers understand the technology and its benefits, as well as the tremendous potential for new applications that can help make their lives safer, more secure and easier in the future.”

GS1 India

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