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IBM attracts positive response at NRF 2008
18
Jan '08
NRF Annual Convention & EXPO 2008 – IBM demonstrated the latest in customer-experience innovations and insights at the National Retail Federation (NRF) 97th Annual Convention & Expo.

IBM showcased 3-D multi-sensory shopping experiences and announced a number of new strategic client engagements, innovations that improve energy efficiency for retailers, new software-based business strategies and a comprehensive study of what drives shopper loyalty.

IBM announced agreements with the METRO Group and Wakefern Food Corporation. The company also unveiled a new software-based architecture, called the IBM Retail Integration Framework, designed to accelerate the implementation of new customer-focused strategies. And, IBM detailed solutions and services which help retailers improve energy efficiency across in-store systems, back-office hardware and supply chain systems.

"Creating loyalty and advocacy with today's sophisticated consumer is a challenge for retailers worldwide. Retailers who create a superior consumer experience will emerge as the clear winners in this intensely competitive marketplace," said Karen Lowe, General Manager, IBM Retail Industry. "IBM delivers technology, consulting and services to help retailers build differentiated experiences and drive consumer advocacy."

IBM unveiled a new survey of 19,000 US consumers which found that across multiple retail segments, only 21 percent of consumers are advocates for their primary retailers. The study, titled, "Why Advocacy Matters to Retailers," provides an in-depth analysis of what makes consumers loyal and the specific financial benefits that loyalty delivers for retailers.

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