Home / Knowledge / News / Information Technology / IBM attracts positive response at NRF 2008
IBM attracts positive response at NRF 2008
18
Jan '08
NRF Annual Convention & EXPO 2008 – IBM demonstrated the latest in customer-experience innovations and insights at the National Retail Federation (NRF) 97th Annual Convention & Expo.

IBM showcased 3-D multi-sensory shopping experiences and announced a number of new strategic client engagements, innovations that improve energy efficiency for retailers, new software-based business strategies and a comprehensive study of what drives shopper loyalty.

IBM announced agreements with the METRO Group and Wakefern Food Corporation. The company also unveiled a new software-based architecture, called the IBM Retail Integration Framework, designed to accelerate the implementation of new customer-focused strategies. And, IBM detailed solutions and services which help retailers improve energy efficiency across in-store systems, back-office hardware and supply chain systems.

"Creating loyalty and advocacy with today's sophisticated consumer is a challenge for retailers worldwide. Retailers who create a superior consumer experience will emerge as the clear winners in this intensely competitive marketplace," said Karen Lowe, General Manager, IBM Retail Industry. "IBM delivers technology, consulting and services to help retailers build differentiated experiences and drive consumer advocacy."

IBM unveiled a new survey of 19,000 US consumers which found that across multiple retail segments, only 21 percent of consumers are advocates for their primary retailers. The study, titled, "Why Advocacy Matters to Retailers," provides an in-depth analysis of what makes consumers loyal and the specific financial benefits that loyalty delivers for retailers.


Must ReadView All

UNIDO, eWTP discuss strengthening ties to back e-commmerce

Textiles | On 25th Apr 2018

UNIDO, eWTP discuss strengthening ties to back e-commmerce

United Nations Industrial Development Organisation director general...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search