VCSTIMELESS model allows DPAM to safeguard its brand

24 Jan '08

3 min read

The international success of DPAM has been helped by two key factors. Firstly the name which evokes French fashion and style. This has proven particularly important in Greece, the Baltic States, the Middle East and Asia. Secondly, the fact that product ranges can be easily exported to new countries without altering collections significantly. This has meant that the best sellers in Ireland are surprisingly the same as those in Korea!

Underpinning this strategy of international growth is the robust multilingual retail management software suite, Colombus Enterprise from VCSTIMELESS which DPAM uses to manage its head office and store operations, both for its owned stores and affiliates, across the globe.

DPAM has worked side by side with VCSTIMELESS at each step of their international development, using local teams to address country-specific requirements such as regional tax and fiscal laws. The fact that DPAM and VCSTIMELESS share a similar international culture has paid dividends.

When DPAM implemented the Colombus Retail point of sale solution in Italy, for example, both companies' Italian teams worked hand in hand to install and configure fiscal printers which are a legal requirement in Italy.

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