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Three full days of Programming Promise to deliver clarity
24
Jan '08
The stage is set for Re:think 2008 The 54th ARF Annual Convention + Expo. This three day conference tackles the tough issues facing marketers and advertisers. Attendees will gain clarity navigating the uncertain and fast changing media landscape. The ARF is pleased to announce that Gian Fulgoni, Chairman and co-Founder of comScore Inc will co-chair this year's event.

“comScore is privileged to be a platinum sponsor and co-chair of the 2008 ARF Conference,” commented Gian Fulgoni, Chairman and co-Founder of comScore Inc. “Since early in my research career, the ARF has epitomized excellence in advertising research.

Today, as our industry addresses the exhilarating challenge of how best to capitalize on the unprecedented opportunities represented by digital marketing, I can think of no better way to discuss, explore and learn first-hand how marketing will evolve than by attending this year's ARF Conference.”

Scheduled for March 31 – April 2, 2008 at New York's Marriott Marquis hotel in Times Square, the 2008 ARF Convention program will draw leaders and thinkers from advertising, agencies and research who are exploring and successfully doing business with new digital media.

Attendees will join more than 500 companies from the industry who are re-thinking their marketing mix, their customer and the role of research to improve their marketing effectiveness.

The ARF's 2007 Convention drew upwards of 2,000 advertising and marketing executives from Fortune 500 companies and the 2008 Convention is positioned to attract even more industry professionals.

ARF Chief Executive Officer, Bob Barocci, notes “Our Annual Convention is the industry's platform to stay current on issues, explore new thinking and renew a commitment to the pursuit of advertising and research excellence.

Gian Fulgoni has demonstrated his ongoing commitment to this excellence throughout his celebrated career and we are fortunate to have him lead us as co-chair for three days of rethinking marketing and advertising research.”

comScore Inc

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