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ATG ties up with Indian online retailer
30
Jan '08
Art Technology Group Inc (ATG), the leading e-commerce platform vendor, announced that FutureBazaar.com, India's leading online shopping portal, has chosen ATG to power a next-generation website that will provide customers with a highly personalised, efficient and intuitive shopping experience.

ATG will allow FutureBazaar to create consistent and relevant customer experiences across every touch point, including the Web, email, and call centers. With the ATG platform, FutureBazaar can create a more relevant customer experience for individuals and segments that automatically adapt to customers' changing circumstances.

FutureBazaar, subsidiary of Pantaloon Retail (I) Ltd, a part of the Future Group, prides itself on offering customers great choice, high security and excellent support when buying online. The scalable architecture of the ATG Commerce platform will provide FutureBazaar with a highly flexible transactional website, offering affinity-based recommendations, gift registries and personalised storefronts, allowing the retailer to offer customers more rewarding interactions through the web store.

For its online customers, FutureBazaar is committed to offering a straightforward yet fulfilling shopping experience. The retailer offers users of its site keyword, category, sub-category and advanced search capabilities using ATG's natural language search technology. This enables shoppers to quickly and efficiently navigate the shop to find productsthey want – as well as presenting them with relevant new items – and make purchases directly from the search results page.

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