Home / Knowledge / News / Information Technology / Web marketers investing in rich, new online capabilities, Scene7
Web marketers investing in rich, new online capabilities, Scene7
06
Feb '08
Scene7, part of Adobe Systems Incorporated released the results of a business survey it conducted to identify and analyze what online businesses plan to do in the next year to enhance their customer experience.

Findings showed that more than 50 percent plan to deploy new features and rich Internet enhancements – including enhanced imagery, personalization and user-generated content – to their sites within the next six months and 93 percent say they will deploy these within the year. According to the survey, the greatest growth areas for planned features are mobile commerce, URL/widget sharing, personalized messaging and user ratings.

“With online commerce growth rates predicted to decline, companies that continue investing to differentiate themselves and deliver compelling user experiences can gain market share over their competition,” said Doug Mack, vice president of consumer and hosted solutions at Adobe.

“Rich and innovative applications enable businesses to further engage customers with more personal and compelling online experiences, which can ultimately increase conversions and revenues.”

Scene7's quantitative survey received 347 responses from retailers, manufacturers, agencies and high-tech companies worldwide that sell a wide variety of products and services online. While increased clicks/usage, and conversions were reported as the leading metrics for evaluating new functionality, qualitative feedback and increased revenue areimportant indicators of effectiveness.


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X