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Day's Jewelers ramps-up for Valentine's Day sales
Feb '08
MarketLive Inc, the leading global eCommerce software and service provider for retailers, announced the launch of the new Day's Jewelers website. Built on MarketLive v5 and leveraging advanced imaging, navigation and merchandising capabilities, the site enables Day's customers to easily find products, engage with expert jewelers and conveniently make purchases online or in-store from Day's inventory of thousands of items.

The site allows Day's to extend their market leadership by effectively engaging with a broader number of customers, showcasing and selling a greater number of products, easily implementing promotions and features to capitalize on market trends, and most importantly, delivering a superior customer experience.

"Selling online is imperative to our growth because it allows us to showcase more products to more customers and drive customer loyalty through a deeper level of engagement," said Jeff Corey, President and CEO of Day's Jewelers. "We've offered the most beautiful jewelry available for over 100 years. Extending this expertise to customers by selling online is a strategic part of our business.

Our streamlined shopping experience guides customers to the exact products they want and encourages them to explore the site and discover new products or find that special piece. The site makes it easy for our marketing group to manage and change the site based on trends or market dynamics and our sales executives to engage with and serve customers."

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