"The success of the MLS launch is emblematic of the leadership position we have earned in delivering high- quality, end-to-end e-commerce solutions for direct-to-consumer businesses."
MLB Advanced Media L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, and GSI have an agreement with MLS to operate its Web store.
MLSgear.com was scheduled to launch on the GSI platform later this spring; however, to take advantage of advanced security features, MLS accelerated the migration and launch onto GSI's platform in February.