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Nolcha & OptiTex deliver dynamic fashions
08
Mar '08
From left to right: Mr. Laurance Rassin, Designer and Mrs. Nurit Handelman, International Business Coordinator, OptiTex Ltd.
From left to right: Mr. Laurance Rassin, Designer and Mrs. Nurit Handelman, International Business Coordinator, OptiTex Ltd.
Nolcha Fashion Week: London 2008 debuted at the Mayfair Hotel from February 11-16. The well-attended event included representatives present from virtually all major retail outlets and fashion press. Nolcha was created to provide opportunities for designers to interact with industry professionals via runway events, seminars and professional networking.

“We were delighted to be a sponsor of the launch of Nolcha Fashion Week: London 2008,” states Ran Machtinger, President and CEO of OptiTex Ltd. “The level of creativity exhibited was breathtaking, and the featured work of artist Laurance Rassin was an absolute show stopper. His artistic vision is remarkable.”

Rassin is a New York-based painter who recently began bringing his powerful abstract work into the fashion world. His works form a narrative across more than 300 paintings; employ a sculptor's sensibilities with his use of media and color.

His vibrant, colorful paintings can have as many as 100 layers of paint in the impasto fashion a la impressionists such as Van Gogh and Monet, and a single canvas can weigh as much as 100 pounds. He premiered a line of silk dresses with abstract prints, designed using OptiTex software.

“I had already used sections of my paintings as inspiration to design a line of lingerie that could also be used as swimwear, so I was already familiar with the pitfalls of creating couture,” said Rassin. “I was immediately taken with how user-friendly OptiTex's software is and how I could totally customize my on-screen work environment to suit my sensibilities, which is key for an artist's creative process.”

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