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Dancewear producer uses PowerReviews to drive sales leads
24
Mar '08
PowerReviews announced that Danksin has chosen PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships.

“PowerReviews allowed us to easily deliver customer-friendly, highly-informative product reviews,” said Eric Nadler, VP of Sales Operations and e-Commerce for Danskin.com. “Not only was the integration and start-up process quick and easy, but the feature has caught on quickly and been very popular with our customers. User-generated content in the form of written comments and photos has been a huge plus for our site.”

The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

“We are thrilled to work with Danskin to provide highly relevant product reviews to their customers,” said Jay Shaffer, VP of Sales and Marketing for PowerReviews. “Today's savvy online shopper wants more than just a proper fit. They also want to know if the product is lightweight, stylish, breathable, great in cold weather or ideal for running. With our review solution Danskin's shoppers will get just that – and a lot more!”

Danskin.com is the official online presence for the distribution of Danskin apparel. Danskin is a leading brand of girls' and women's activewear, dancewear and legwear. For over 125 Danskin has been committed to designing and producing comfortable, high quality apparel perfect for dancers' and active women's needs.

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