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GSI Commerce teams up with PowerReviews
02
Apr '08
A year into their relationship, GSI Commerce Inc and PowerReviews have successfully implemented online customer reviews and ratings for more than 20 GSI partners — with proven success. GSI, a leading provider of e-commerce and multichannel solutions, teamed up with PowerReviews, an innovative provider of consumer review technology, to offer a flexible, easily implemented customer review capability to support GSI's e-commerce partners.

As part of the growing trend of electronic “reality marketing,” consumer reviews and product ratings have quickly evolved as key decision making tools for online consumers. For example, since launching PowerReviews, a significant GSI partner generated revenue 18 times greater on average for reviewed products with four-star ratings versus non-reviewed products.

“It's a 'no-brainer' to provide consumer reviews as part of a successful Web store,” said Fiona Dias, executive vice president, partner strategy and marketing for GSI. “Giving consumers a voice regarding the products and shopping experience helps generate repeat business for online retailers and encourages shoppers to become 'brand ambassadors.'

We're very pleased with the smooth integration and results we've experienced with PowerReviews to date, and we'll continue to work collaboratively to help our partners drive sales and increase brand loyalty by promoting customer reviews throughout their sites.”

PowerReviews' tag-based system, unique to its product review technology, enables customers to provide feedback in specific categories, such as product pros, cons, best uses and star ratings. This information can be integrated into site-search functionality, enabling consumers to narrow searches based on customer-submitted product attributes that are important to them, such as “soft” or “easy to assemble.”

This type of “social navigation” promotes greater customer satisfaction with the purchase and the overall online buying experience by empowering shoppers to easily find products that best meet their specific needs and interests based on insightful and relevant feedback from their peers.

According to a 2007 survey commissioned by Deloitte LLP, consumer product reviews are rapidly becoming the most referenced resource for purchase decision makers. Polling more than 3,330 consumers over the age of 16, the survey revealed that nearly two-thirds of consumers read written product reviews on the Internet.

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