IBM initiative aims to simplify IT for Small & Mid-Sized clients

19 Apr '08

3 min read

As a result, IBM Business Partners can take advantage of co-marketing activities, sales support and stronger connections with other IBM Partners that specialize in the same industry. IBM Partners are able to team with other Partners within their local area and vertical sub-industry to gain the benefits of complementary solutions and locally based skills.

Clients, therefore, are able to gain faster access to integrated business and IT solutions that are easy to implement, competitively priced, and optimized on IBM technology.

The requirements of mid-sized companies are unique. While they need to be as sophisticated as enterprise companies, they are limited by smaller IT staff and less IT integration capabilities.

IBM helps meet the needs of these mid-sized clients by providing integrated solutions tailored for their industry and offered by local business partners. Today, over 75 percent of IBM Business Partners are partnering with other business partners to deliver integrated solutions.

"IBM is committed to delivering innovative products and IT delivery capabilities to mid-sized clients. We've done extensive research into this market segment, and as a result we are bringing incredible value and flexibility to IBM partners and customers," said Mark Shearer, Vice President of Marketing and Offerings for IBM Business Systems Division.

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