Home / Knowledge / News / Information Technology / Fashion Community adds an exciting feature to Wet Seal
Fashion Community adds an exciting feature to Wet Seal
28
Apr '08
The Wet Seal Inc, a leading specialty retailer to young women, announced the launch of a new "fashion community" on the Company's website. The fashion community offers customers an enhanced shopping experience through a social networking platform using the latest Web 2.0 Technology.

Customers can now not only shop, but can also create original Wet Seal styles by building outfits using the entire online assortment.

Key features of the fashion community include the ability to build, tag, share and purchase outfits through a personalized boutique, build a fashion network by chatting with other stylists in the message center, and rate and purchase other stylists' outfits in "The Runway."

"The launch of the fashion community adds an exciting feature to our already engaging website, www.wetseal.com. It brings a fashion-focused, social networking element to the site to enhance the user experience online," said Ed Thomas, the Company's Chief Executive Officer.

"We think this is going to be a great new tool, which could not only increase average visit time on the site, but also could improve online and in-store sales by allowing our girl to choose among thousands of outfits generated and rated by her peers."

The Company also developed an online demo, which walks the customer through each feature of the fashion community.

Headquartered in Foothill Ranch, California, The Wet Seal Inc is a leading specialty retailer of fashionable and contemporary apparel and accessory items.

As of April 5, 2008, the Company operated a total of 495 stores in 47 states, the District of Columbia and Puerto Rico, including 400 Wet Seal stores and 95 Arden B stores.

Wet Seal Inc

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search