Teradata Corporation, the global leader in enterprise data warehousing and enterprise analytics, announced that American Eagle Outfitters, a leading retailer that operates more than 900 stores in the United States and Canada, has completed deployment of Teradata Customer Relationship Management (CRM), an application portfolio for advanced marketing management. The application is supported by the Teradata database and enterprise intelligence platform.
Teradata CRM is uniquely designed to capitalize on the superior performance of the Teradata database system to support marketing analytics, event triggers and campaign automation.
The solution brings enterprise intelligence to the user's desktop to better enable marketers to personalize dialogues with individual customers in real time – across multiple channels such as the web, stores, mobile devices and other interaction portals.
“Retailers are challenged to enhance their customer experiences in the increasing complexity and competitive intensity of a dynamic multichannel marketplace,” said Ed Dupee, retail industry vice president, Teradata. “Teradata customer management solutions are used by retailers across the world to drive detailed analytical intelligence into operational systems and differentiate their businesses.”
Teradata has continuously enhanced its customer management software portfolio in recent months, adding new features and capabilities in collaboration with its customers. These new features include complex offer optimization; extended access to marketing automation; simplified data import capabilities; improved reusability of campaign components and expanded Web compatibility. These new capabilities leverage Teradata's global leadership in advanced, data warehouse-driven customer management and deep expertise in marketing automation.
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