SAP Ventures to nurture innovation in corporate India

10 Jun '08

4 min read

With continued momentum of over 100 per cent growth both in terms of software license revenue and customer acquisition over the last year, SAP India, the fastest growing region within SAP, was named the 'Jewel in the Crown' of SAP worldwide.

Reiterating its leadership position in the market, SAP India has also clocked growth of 67% in the software license revenue in the first quarter of 2008. While small and midsize revenue grew by 43%, consulting and education revenue grew by 34% and 100%, respectively.

Announced at SAP Summit 2008, SAP India's three-day annual business and technology forum that is likely to see over 3,500 participants, Bill McDermott, President & CEO of SAP Americas & Asia Pacific Japan states, “I am extremely proud to announce that with holistic growth and strong continued momentum, SAP India has emerged as the 'Jewel in the Crown' for SAP worldwide.

We at SAP pledge to strengthen our commitment to the Indian market and continue to be the catalyzing force behind this unprecedented growth story.”

Independent industry analysts confirm SAP's dominance in the Indian Enterprise Applications market. “SAP recorded a market share of 40% in terms of revenue in the Indian Enterprise Applications market during CY 2007.

In the small and midsize segment, SAP captured a market share of 27% in terms of revenue during the same period,” commented Praveen Sengar, Sr. Manager Software and Services and Industry Verticals Research, IDC (India) Ltd.

“A competitive advantage due to product positioning, good channel development and reach, a strong brand image and implementation across verticals have all contributed to this dominant position.”

New Business Wins and Competitive Win-Backs: Prove SAP is Best Fit for India Inc. The overall growth was even more impressive as it cuts across industry verticals and solution segments. Some sectors that witnessed significant business wins included Utilities, Banking, Financial Services and Insurance (BFSI) firms, Automotive and Retail.

Some of the new customers that were added included Delphi TVS, Greaves Cotton Ltd, Easun Reyrolle Ltd and IFB Industries Ltd. In particular, the public sector vertical has performed exceedingly well, consolidating its strong presence in this space with customers that include Mormugao Port Trust, Bharat Earth Movers Ltd and Chattisgarh State Electricity Board among others.

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