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ATG to relaunch lingerie e-tailer Figleaves web store
08
Jul '08
ATG (Art Technology Group Inc), the premier provider of e-commerce software and platform neutral optimization services, announced that figleaves.com, the world's largest online retailer of branded lingerie, sleepwear, swimwear, hosiery and underwear, is set to relaunch its online storefront using ATG's entire e-commerce suite.

A top online intimate apparel retailer, figleaves.com has more than 1 million customers with almost all orders taken online and fulfilled from sophisticated warehouses in Suffolk, UK and a North American warehouse in Windsor, Ontario.

The company carries a vast selection of international brands and has in stock over 40,000 stock-keeping units so as to offer same day dispatch from either the UK or the North American warehouses. The brand portfolio offers something for everyone – at all budgets, shapes and sizes - from Calvin Klein to Simone Perele.

As one of the pioneering fashion e-commerce companies, figleaves.com's goal is to embrace technology which puts consumers first and allows the retailer a 360 degree view of its customers. Through the marketing and sales cycle to customer service, figleaves.com wanted to offer its customers a consistent and seamless experience.

To achieve this goal it wanted the capability to view a more complete and up-to-date profile of the customers, based on real-time behaviour, preferences and purchasing histories. Only ATG provides such a view for retailers and experience for consumers.

To deliver the most personalised customer experience possible, the company has chosen to relaunch its Web store implementing ATG Commerce, the company's complete e-commerce suite.

The relaunched site will give figleaves.com a view of its customers across all contact channels and throughout the customer lifecycle. The new site will attract prospects via Web marketing campaigns, and ATG's merchandising and search capabilities will be used to convert browsers into buyers. The company will also be able to provide consistent and ongoing customer care through ATG's Commerce Service Center suite.

The highly scalable platform will create engaging and branded customer experiences across every touch point including the Web, e-mail, call centres, and mobile devices. It will also empower figleaves.com's marketers and merchandisers by enabling them to manage directly all aspects of the e-commerce site including catalogues, pricing, marketing, promotions, search facets, campaigns and reporting.

The company has purchased and will be using ATG Recommendations on its current platform and future ATG platform to automatically deliver more individual product recommendations to its customers. Further, figleaves.com will utilize ATG's eStara Click To Call product, an offering that turns a retailer's call center into a sales center by providing an immediate human connection with consumers when needed. Click to Call engages buyers proactively and moves them seamlessly from the Web into live dialogue, creating a truly personal one-to-one experience in order to close sales.

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