Mountain Gear achieves significant benefits by using PowerReviews

05 Aug '08

2 min read

PowerReviews announced that Mountain Gear achieved significant benefits by using PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships.

Mountain Gear selected PowerReviews in 2005 to provide a tag-based customer reviews solution across its shopping experience. The company pioneered new ways of leveraging this review content throughout its marketing efforts by conducting an email campaign featuring Top Rated products based on feedback from actual purchasers. This campaign enabled Mountain Gear to confidently recommend products that met or exceeded the expectations of real product users, resulting in a:

- 5-8% higher click-through rate
- 14-17% higher conversion rate for purchases.
- 81-85% higher average order value (AOV).

"PowerReviews allowed us to easily deliver customer-friendly, highly-informative product reviews," said Whitney Parsons, Internet Marketing Manager of Mountain Gear. "Not only was the integration and start-up process was quick and easy, but the feature has caught on quickly and been very popular with our customers. We were able to use PowerReviews for a very successful marketing campaign and it has been a huge plus for our site."

The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

“Mountain Gear customers are passionate about outdoor recreation and the gear they use,” said Jay Shaffer, VP, Worldwide Sales and Marketing for PowerReviews. “We continue to be impressed with the passion their customers express in their product reviews, and are honored to help share these valuable customer insights throughout the entire Mountain gear shopping experience.”

Mountain Gear - Over 25 years helping adventurers enjoy the outdoors. As a leading retailer of outdoor gear and apparel, Mountain Gear selects only top-of-the-line products. Innovative design and superb functionality are core requirements found in every product we sell. We are proud to carry brands that have earned a reputation for quality, performance and comfort. Discover gear and apparel that will go anywhere - from expedition quality gear, back country travel essentials, or everyday fitness; you will always have the right products.

PowerReviews

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