Home / Knowledge / News / Information Technology / Mountain Gear achieves significant benefits by using PowerReviews
Mountain Gear achieves significant benefits by using PowerReviews
05
Aug '08
PowerReviews announced that Mountain Gear achieved significant benefits by using PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships.

Mountain Gear selected PowerReviews in 2005 to provide a tag-based customer reviews solution across its shopping experience. The company pioneered new ways of leveraging this review content throughout its marketing efforts by conducting an email campaign featuring Top Rated products based on feedback from actual purchasers. This campaign enabled Mountain Gear to confidently recommend products that met or exceeded the expectations of real product users, resulting in a:

- 5-8% higher click-through rate
- 14-17% higher conversion rate for purchases.
- 81-85% higher average order value (AOV).

"PowerReviews allowed us to easily deliver customer-friendly, highly-informative product reviews," said Whitney Parsons, Internet Marketing Manager of Mountain Gear. "Not only was the integration and start-up process was quick and easy, but the feature has caught on quickly and been very popular with our customers. We were able to use PowerReviews for a very successful marketing campaign and it has been a huge plus for our site."

The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

“Mountain Gear customers are passionate about outdoor recreation and the gear they use,” said Jay Shaffer, VP, Worldwide Sales and Marketing for PowerReviews. “We continue to be impressed with the passion their customers express in their product reviews, and are honored to help share these valuable customer insights throughout the entire Mountain gear shopping experience.”

Mountain Gear - Over 25 years helping adventurers enjoy the outdoors. As a leading retailer of outdoor gear and apparel, Mountain Gear selects only top-of-the-line products. Innovative design and superb functionality are core requirements found in every product we sell. We are proud to carry brands that have earned a reputation for quality, performance and comfort. Discover gear and apparel that will go anywhere - from expedition quality gear, back country travel essentials, or everyday fitness; you will always have the right products.

PowerReviews

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search