Home / Knowledge / News / Information Technology / Boden continues to expand its use of Coremetrics Solutions
Boden continues to expand its use of Coremetrics Solutions
05
Aug '08
Coremetrics, the leading provider of digital marketing optimization solutions, announced that Boden, a leading direct order apparel company, has more than doubled its
sales from nonbrand search terms with the help of Coremetrics Search.

In addition, the company increased return on advertising spend (ROAS) by 16 percent, making a significant difference in the profitability of nonbrand search terms as an acquisition channel.

Boden is one of the fastest-growing direct order companies in the United Kingdom and the United States. Founded in 1991 by Johnnie Boden, who was inspired by the high standards set by U.S. mail order companies, Boden filled a gap in the U.K. market for competitively priced, well-made clothes designed with a sense of style and delivered directly to the customer's door.

"Coremetrics Search gives us end-to-end visibility into our search program, from vendor impressions and exact search queries to site conversions and bounce rates," said Oliver Elliot, search and acquisition manager at Boden.

"Plus, it provides the tools to find, capture and control the long tail of our market. The improvements mean that we now capture many more customers who weren't necessarily looking for Boden products but ended up buying from our site. These new customers have become aware of our brand and are more likely to become repeat customers."

"We are pleased to see that Boden is continuing to expand its use of Coremetrics, applying the solution's capabilities to additional areas of online marketing," said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics.

"The addition of Coremetrics Search has made Boden's pay-per-click program easier to manage. What's more, the solution is enabling the staff to accurately measure performance of all campaigns and make adjustments quickly, without help from the IT staff."

Coremetrics


Must ReadView All

Courtesy: Indorama Ventures

Textiles | On 17th Jan 2018

IVL, Huvis to enter JV for Low Melting Fibre plant in US

Indorama Ventures Limited (IVL), a global chemical producer, and...

Future Group to set up garment manufacturing in Bengal

Apparel/Garments | On 17th Jan 2018

Future Group to set up garment manufacturing in Bengal

Kishore Biyani-led Future Group is going to set up a garment...

Courtesy: Messe Frankfurt

Textiles | On 17th Jan 2018

Intertextile Shanghai to discuss opportunities in Asia

The spring edition of Intertextile Shanghai Apparel Fabrics will...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search