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Boden continues to expand its use of Coremetrics Solutions
Aug '08
Coremetrics, the leading provider of digital marketing optimization solutions, announced that Boden, a leading direct order apparel company, has more than doubled its
sales from nonbrand search terms with the help of Coremetrics Search.

In addition, the company increased return on advertising spend (ROAS) by 16 percent, making a significant difference in the profitability of nonbrand search terms as an acquisition channel.

Boden is one of the fastest-growing direct order companies in the United Kingdom and the United States. Founded in 1991 by Johnnie Boden, who was inspired by the high standards set by U.S. mail order companies, Boden filled a gap in the U.K. market for competitively priced, well-made clothes designed with a sense of style and delivered directly to the customer's door.

"Coremetrics Search gives us end-to-end visibility into our search program, from vendor impressions and exact search queries to site conversions and bounce rates," said Oliver Elliot, search and acquisition manager at Boden.

"Plus, it provides the tools to find, capture and control the long tail of our market. The improvements mean that we now capture many more customers who weren't necessarily looking for Boden products but ended up buying from our site. These new customers have become aware of our brand and are more likely to become repeat customers."

"We are pleased to see that Boden is continuing to expand its use of Coremetrics, applying the solution's capabilities to additional areas of online marketing," said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics.

"The addition of Coremetrics Search has made Boden's pay-per-click program easier to manage. What's more, the solution is enabling the staff to accurately measure performance of all campaigns and make adjustments quickly, without help from the IT staff."


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