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Rockport selects GSI's interactive to enhance online shopping experience
13
Oct '08
The Rockport Company LLC, a pioneer and global leader in the lifestyle footwear category, has redesigned Rockport.com through its partnership with GSI Commerce Inc. gsi interactive, the marketing services division of GSI, was selected to spearhead the redesign because of its deep expertise in digital marketing, design, and photography.

Providing Rockport users with a positive and enhanced online shopping experience, the newly designed Web store includes some of the latest features and functionality to help customers find the perfect shoe to fit their needs while improving the overall user experience.

Rockport has partnered with GSI, a leading provider of e-commerce and multichannel solutions, since 2003 for services including e-commerce technology, customer care and marketing services.

“It's important that the Rockport Web store incorporates the latest tools and functionality so that customers can easily browse our innovative footwear collections and quickly find the perfect shoe,” said Russ Gallant, Digital Marketing Manager for Rockport. “gsi interactive's design and photography solutions not only improved our customers' online shopping experience, but also helped Rockport to effectively communicate the offline brand experience on the Internet.”

“Working collaboratively with Rockport, we were able to provide an experience that reflects their commitment to innovation and leadership in the industry. By incorporating expanded features, navigation, and look-and-feel technology, the user is seamlessly able to absorb the essence of the brand while shopping, researching, or finding a local store,” said David Ginsburg, vice president of client services for gsi interactive.

Features of the redesigned Rockport Web store include:

- Parametric navigation – delivers a positive user experience by allowing shoppers to quickly and effectively sort shoes by standard product attributes such as heel size, style, and by additional attributes such as color and “machine washable.” It also sorts shoes by categories unique to Rockport such as collections, technologies and occasions.

- All new product photography with alternate views – brings the products to life and allows shoppers to make informed purchase decisions through multiple product views and a variety of stylized angles that show off product details, such as stitching.

- Streamlined shopping with Express ShopSM and Mini-CartSM – Express Shop allows consumers to stay within Rockport's online brand experience by permitting them to conveniently view an item in more detail. Mini-Cart enables shoppers to add items the Web store's mini shopping cart without the inconvenience of loading an additional page.

- Internationalization/retail locator– enables multichannel integration, drives in-store purchases and supports Rockport's global market with geo-location software. The software automatically displays the nearest Rockport brick-and-mortar stores for both U.S. and international users.

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