Home / Knowledge / News / Information Technology / Proper Cloth offers custom dress shirts online
Proper Cloth offers custom dress shirts online
Oct '08
Proper Cloth, a clothing label offering high-end, customizable men's dress shirts, launched to the public this week. As a technology driven fashion company, Proper Cloth leverages the latest in web-application, 3D modeling and mass-customization supply chain technology to offer made to measure, personalized dress shirts for the same price as mass produced dress shirts sold in retail stores.

Founder Seph Skerritt, an electrical engineer and recent graduate from MIT, is a strong advocate of applying technology to unexpected problems, in this case, the problem that most men can't find dress clothes they like. According to Seph, "For men frustrated with boring dress shirt styles or off the rack sizes that never fit right, Proper Cloth provides a lot of value. Men can finally get the shirt style they want in a size that fits exactly as it should. Shopping has never been more convenient."

With Proper Cloth's online design tool, customers first select a fabric they like, choosing from a wide variety of colors in solids, stripes and other patterns. They then choose a collar, cuff and pocket style. To personalize the garment, customers can select a unique fabric for the inside of the shirt's collar band or the inside of the shirts cuffs, or add a monogram.

Expert style advice guides less fashion-savvy shoppers. Customers can specify their shirt's size by selecting another shirt's size they like and making modifications or by submitting their body measurements and letting Proper Cloth compute their personal size. Customers can even directly specify garment dimensions if they choose.

Based in New York, Proper Cloth is part technology startup and part fashion company. Propercloth.com utilizes the latest web application technology to deliver an intuitive, enjoyable user experience. Proprietary 3D modeling software digitally renders a preview of the garment as it is designed. Proper Cloth uses proprietary fit algorithms to calculate shirt patterns from a variety of inputs. Fabric pieces are computer precision cut and hand sewn for an exact, consistent fit. All shirts are produced in the United States using premium fabrics sourced from Italy.

Proper Cloth

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search