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Lawson hosts Business Software Event in Cairo
05
Nov '08
Lawson Software is hosting a gathering for business software and technology leaders in Cairo. The event, being held at the Four Seasons Hotel in Cairo, will include presentations by Harry Debes, Lawson president and CEO, Ehab Osman, chairman of Accentia Middle East, and Samir Alwani, managing director for Accentia Middle East. Accentia is Lawson's exclusive channel partner for the Arab Middle East states and focuses on sales and support for the Lawson M3 Enterprise Management System. The Lawson M3 system is designed around the needs of companies in manufacturing, distribution, equipment service management & rental, fashion, and food & beverage industries.

"This region marks an important area of focus for Lawson as many companies in manufacturing, distribution and equipment service need to modernize their technology systems," said Debes. "These are key vertical markets for Lawson, and we offer industry-specific software and expertise for companies in these industries. And, through our partnership with Accentia, we bring the regional business expertise that our customers and prospects need."

Accentia is one of Lawson's top producing channel partners, achieving "Platinum" status with Lawson for two years in a row. The "Platinum" status notes that Accentia has met or surpassed specific targets for financial performance and customer volume. Accentia recently established a new office in Casablanca, Morocco, in addition to its offices in Cairo, Egypt and Dubai, UAE.

"Working with Lawson, we are committed to bringing world-class software to companies in the Arab Middle East States," said Samir Alwani. "The Lawson M3 solution is a strong offering for the great companies that we serve - companies that see the value in using modern software solutions to improve business processes based on industry-specific functionality and the regional expertise that we bring to the table."

Several Lawson and Accentia customers will also be present at the Cairo event, including Textile International of Egypt, Embee Group, Al Foah, ALESAYI Electronics- Panasonic, SONAC, FATA Farms, Haraz Farms, and Saudi Diesel.

"Accentia and Lawson provide us with best practices from leading companies focused on equipment service and rental," said Ahmed Alkooheji, IT and PMO director for Saudi Diesel. "This approach was evident throughout our implementation journey and helped increase the business gains we've seen using Lawson."

"We needed a software system that could help us address the specific challenges we see in food production," said Eyad Saleh, IT manager for Al Foah Company, LLC. "Accentia Middle East understands the industry-specific Lawson enterprise software system as well as our specific business challenges here in the United Arab Emirates and in the date farming and production industry."

"Accentia Middle East implemented the Lawson M3 system focused on our food and beverage industry challenges," said Khaled Dawood,business development manager for SONAC. "As an example, Lawson Trace Engine helps us with the specific challenge of bringing new products to market and meeting food safety and quality regulations. It also supports our corporate social responsibility initiatives."

Lawson Software


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