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Lectra hosts Design Event at Apparel Tech Conference, NY
Nov '08
Lectra announced they are hosting their premier US design conference at the Lectra Loft, 25 West 39th Street (between 5th and 6th Avenue), 4th Floor their fashion headquarters in the heart of the fashion district.

During this one and a half day event, Lectra will bring together dozens of leading fashion companies to address design issues facing all fashion companies today. The event will kick off with a cocktail reception on November 6 from 4:00 - 7:00pm at the Lectra Loft. On Friday, November 7, from 9:00am - 3:30pm, an executive focused forum will include customers The Children's Place Retail Stores Inc and Liz Claiborne who will present case studies.

In addition, Partner, 24 Seven Inc. will discuss the need for creative design professionals, and Datacolor will present the importance of color in design.

Lectra's Design Event will follow its participation at the Apparel Tech Conference 2008 in New York City, November 5-6. Held at New York's Fashion Institute of Technology, the conference will feature industry thought-leaders and more than 30 educational sessions over a 2-day period. Lectra's fashion industry thought-leader, Jill M. Simmons, Kaledo Business Development Manager, will explore the possibilities for creating storyboards, for both internal and external presentations, making the most of the design assets that are available to an organization in her presentation at Apparel Tech Conference on November 6th.

Lectra's Kaledo allows designers to create styles and products quickly and easily, as well as to build and share collection plans. It provides a unique way to improve and accelerate the collection validation process by automatically transferring modifications made to a style, a color, or a fabric to any garment or storyboard in which it has been used. It also ensures smooth communication between designers and product development teams by sharing, in the same database, visual information created by designers translated into analytical data for product developers.

The Kaledo range includes the Kaledo Collection application for designing collections along with Kaledo Print, Kaledo Knit and Kaledo Weave, the textile applications for creating original prints, knits and dobby woven fabrics respectively.

"In this highly competitive retail and economic environment, fashion companies are pressured to deliver flawless collections more frequently than ever before," according to Jill M. Simmons, Kaledo Business Development Manager.

"Designers need powerful design tools to create, validate, modify their collections. Keeping their samples visual and virtual early in the process allows them to create a more cohesive and 'market-right' collection that will lead to better sell-through. Something that is essential for any brand anytime, but absolutely imperative with the current state of the economy."

According to Roy Shurling, President of Lectra North America, "Lectra's Kaledo has allowed many fashion companies to share data in real-time with their design teams and those responsible for development. Lectra is pleased to help our customers make their design process easier by integrating it into our product life cycle very early on, allowing them to speed up their collection development and strengthening their competitiveness at the same time."


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