Home / Knowledge / News / Information Technology / Body Glove rides the integrated marketing wave with Lyris
Body Glove rides the integrated marketing wave with Lyris
18
Nov '08
Lyris Inc, the online marketing expert, announced that Body Glove has selected Lyris HQ to manage their customer and partner email marketing communications. Body Glove is a leading worldwide action sports brand specializing in wetsuits, swimwear, clothing, footwear, and personal and technology accessories.

The company is using Lyris HQ to manage multiple email lists and send tens of thousands of email newsletters per month to customers and international licensing partners; alerting them to information about branding, new products, promotions, events, interactive features, teamriders and more. Using the email deliverability analytics features in Lyris HQ, Body Glove is able to fine tune the content of and resolve technical issues with emails. Body Glove is also leveraging Lyris HQ to send email updates and newsletters on behalf of several nonprofit organizations they support.

“We evaluated numerous solutions and chose Lyris HQ for the value and opportunity it presented in helping Body Glove streamline marketing efforts and integrate disparate online marketing functions,” said Scott Daley, vice president of marketing at Body Glove International, LLC. “Currently, Lyris HQ allows us to easily manage email marketing communications to our customers and partners around the globe and we look forward to utilizing more elements of the Lyris HQ suite in the coming months.”

“Successful online marketers, such as Body Glove, are looking for ways to optimize their marketing functions, while minimizing time and costs,” said Blaine Mathieu, CMO, Lyris, Inc. “Lyris HQ is the industry's first on-demand integrated online marketing suite that allows marketers from organizations of any size to manage their email marketing, Web analytics, pay per click campaigns, and more all from one, easy to use Web-based application. Not only does this reduce complexity caused by working within numerous toolsets, but it also allows marketers to maintain a simplified view of campaign results.”

Founded in 1953, Body Glove is a leading worldwide action sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Bruce Irons, Mike Losness, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Shelby Kantar and Jeff McKee. Through Reef Check, SIMA's environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers.

Lyris Inc is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI.

Body Glove


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X