Home / Knowledge / News / Information Technology / Body Glove rides the integrated marketing wave with Lyris
Body Glove rides the integrated marketing wave with Lyris
18
Nov '08
Lyris Inc, the online marketing expert, announced that Body Glove has selected Lyris HQ to manage their customer and partner email marketing communications. Body Glove is a leading worldwide action sports brand specializing in wetsuits, swimwear, clothing, footwear, and personal and technology accessories.

The company is using Lyris HQ to manage multiple email lists and send tens of thousands of email newsletters per month to customers and international licensing partners; alerting them to information about branding, new products, promotions, events, interactive features, teamriders and more. Using the email deliverability analytics features in Lyris HQ, Body Glove is able to fine tune the content of and resolve technical issues with emails. Body Glove is also leveraging Lyris HQ to send email updates and newsletters on behalf of several nonprofit organizations they support.

“We evaluated numerous solutions and chose Lyris HQ for the value and opportunity it presented in helping Body Glove streamline marketing efforts and integrate disparate online marketing functions,” said Scott Daley, vice president of marketing at Body Glove International, LLC. “Currently, Lyris HQ allows us to easily manage email marketing communications to our customers and partners around the globe and we look forward to utilizing more elements of the Lyris HQ suite in the coming months.”

“Successful online marketers, such as Body Glove, are looking for ways to optimize their marketing functions, while minimizing time and costs,” said Blaine Mathieu, CMO, Lyris, Inc. “Lyris HQ is the industry's first on-demand integrated online marketing suite that allows marketers from organizations of any size to manage their email marketing, Web analytics, pay per click campaigns, and more all from one, easy to use Web-based application. Not only does this reduce complexity caused by working within numerous toolsets, but it also allows marketers to maintain a simplified view of campaign results.”

Founded in 1953, Body Glove is a leading worldwide action sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Bruce Irons, Mike Losness, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Shelby Kantar and Jeff McKee. Through Reef Check, SIMA's environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers.

Lyris Inc is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI.

Body Glove

Must ReadView All

Courtesy: Alibaba Group

Apparel/Garments | On 18th Jan 2017

Alibaba forges global alliance to fight counterfeiting

Jack Ma led Alibaba Group has forged an alliance with various global...

Apparel/Garments | On 18th Jan 2017

HanesBrands earns above average scores in CDP 2016

Global apparel and innerwear retailer HanesBrands said it has...

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search