Home / Knowledge / News / Information Technology / Maria Grachvogel creates 'Artwork Print' with Lectra
Maria Grachvogel creates 'Artwork Print' with Lectra
02
Dec '08
Exclusive to the Maria Grachvogel brand is a unique method of digital printing called 'Artwork Print', created using design solutions by Lectra. Each design is hand painted onscreen by Maria to work in harmony with the garment and the silhouette it creates on the body.

As an homage to the world-famous surrealist Salvadore Dali, Maria Grachvogel was asked to design a oneoff piece by The Dali Universe, London's permanent Salvador Dali exhibition; for one of the most exciting fashion auctions and exhibitions ever witnessed by the capital.

Maria wanted to take the darkness and humour present in Dali's work and thought this would be best represented through her Artwork print:

“The cut and the painting on the dress, especially at the back make the gown almost indistinguishable from the woman wearing it. This dress illustrates the strength of a woman and represents this through the overall feeling of Gaia the Earth Mother. The cut of the dress is reflective of the skeletal form. On the print, the skeleton has been incorporated in to the shape of a tree. The backbone and pelvis actually morph from t ree roots; which seamlessly connect the woman to nature and the body to Mother Earth. The roots of the tree seem to ground her and the ribs wrap around the dress to form a lush, green canopy that mirrors a woman's curves and suggests fertility.” Maria Grachvogel.

The sensational results were unveiled at a star-studded event on 26th November 2008 during which the Maria Grachvogel Dali Gown was auctioned by Eric Knowles of Bonhams; with all proceeds going to Fashion Targets Breast Cancer, the flagship charity fashion campaign of Breakthrough Breast Cancer. The Dali Universe will be displaying the Maria Grachvogel Dali gown from the 1st December for the whole of 2009, as part of a worldwide commemoration of the 20th anniversary of the artist's death.

Lectra

Must ReadView All

Apparel/Garments | On 24th Mar 2017

Tiruppur garment cluster hopeful of meeting export target

The Tirupur garment cluster is hopeful of meeting its target of...

Apparel/Garments | On 24th Mar 2017

HKTDC hosts seminar on accessing retail market in India

The Hong Kong Trade Development Council (HKTDC) organised a seminar...

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search