Home / Knowledge / News / Information Technology / Maria Grachvogel creates 'Artwork Print' with Lectra
Maria Grachvogel creates 'Artwork Print' with Lectra
02
Dec '08
Exclusive to the Maria Grachvogel brand is a unique method of digital printing called 'Artwork Print', created using design solutions by Lectra. Each design is hand painted onscreen by Maria to work in harmony with the garment and the silhouette it creates on the body.

As an homage to the world-famous surrealist Salvadore Dali, Maria Grachvogel was asked to design a oneoff piece by The Dali Universe, London's permanent Salvador Dali exhibition; for one of the most exciting fashion auctions and exhibitions ever witnessed by the capital.

Maria wanted to take the darkness and humour present in Dali's work and thought this would be best represented through her Artwork print:

“The cut and the painting on the dress, especially at the back make the gown almost indistinguishable from the woman wearing it. This dress illustrates the strength of a woman and represents this through the overall feeling of Gaia the Earth Mother. The cut of the dress is reflective of the skeletal form. On the print, the skeleton has been incorporated in to the shape of a tree. The backbone and pelvis actually morph from t ree roots; which seamlessly connect the woman to nature and the body to Mother Earth. The roots of the tree seem to ground her and the ribs wrap around the dress to form a lush, green canopy that mirrors a woman's curves and suggests fertility.” Maria Grachvogel.

The sensational results were unveiled at a star-studded event on 26th November 2008 during which the Maria Grachvogel Dali Gown was auctioned by Eric Knowles of Bonhams; with all proceeds going to Fashion Targets Breast Cancer, the flagship charity fashion campaign of Breakthrough Breast Cancer. The Dali Universe will be displaying the Maria Grachvogel Dali gown from the 1st December for the whole of 2009, as part of a worldwide commemoration of the 20th anniversary of the artist's death.

Lectra


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search