Home / Knowledge / News / Information Technology / OptiTex innovates Indian eShakti fashion label
OptiTex innovates Indian eShakti fashion label
Dec '08
OptiTex, the leading CAD/CAM design software manufacturer, has now partnered with Chennai, India-based fashion label eShakti to improve design and production of their clothing lines. eShakti is a brand that sells only to the American market. The company also has another label, Zapelle that has been launched in India recently as www.zapelle.com and also as a physical store in Chennai with custom-styling capabilities.

eShakti, the only women's apparel designer in the world with online custom-styling, ffers customers individually designed pieces influenced by Indian cuts and prints. Designers at eShakti can now maximize productivity by designing pieces in real time resulting in speed to market time and minimizing fabric waste. “By integrating OptiTex 2D and 3D design software, we have significantly reduced out pattern making and sampling time,” Says B G Krishnan, CEO of eShakti.

“This change has doubled eShakti's productivity. Such an increase is impressive in the fashion industry.”

"The OptiTex presence in the Indian fashion market is expanding. Fashion companies realize the production and financial incentive to use this innovative software," remarks Saar Machtinger, Director of OptiTex India. “The OptiTex technology delivers a time and cost effective solution bringing Indian fashion into the forefront with more advanced technologies.”

eShakti joins a long list of designers around the globe that use OptiTex technologies such as Hugo Boss, Zorana Kozomara, Orient Clothing and Orient Craft. OptiTex solutions are designed to facilitate collaboration among partners throughout the manufacturing process.

OptiTex develops innovative, user-friendly 2D and 3D CAD solutions for all cut-fabric and fashion-related industries. OptiTex solutions are designed to facilitate collaboration among partners throughout the manufacturing process.

eShakti makes distinctive designer clothes for women. We offer custom-size as well as standard-size. And our custom-styling option makes it truly unique - you can make a top/bottom shorter or longer, change the sleeve length or the neckline, the way you want it.


Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Textiles | On 27th Oct 2016

Fischer Konzept installs sixth Zünd digital cutter

Fischer Konzept, German developers of individual packaging solutions...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search