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Global Bay launches Retail Suite featuring mobility
Jan '09
Global Bay Mobile Technologies, Inc., a provider of award winning mobile enterprise application solutions for retail, announced today the launch of their GBmobile Retail Suite, while exhibiting at NRF Retail's Big Show 2009. Global Bay's GBmobile Retail Suite offers retailers the opportunity to optimize current IT investments to include mobility.

Until recently, most retailers balked at the cost and implementation process of including mobile technology. Retailers have struggled with mobile extensions that are often times little more than converted desktop environments or costly customized projects. With pre-built applications and an open, flexible architecture, Global Bay's GBmobile Retail Suite brings the power of mobility to retailers of all sizes. Additionally, the rapid deployment process using the GBmobile Retail Platform allows for a rapid return on investment.

“Crocs has had a significant need for mobility tools within our stores and kiosks for some time,” said Steve Richards, Senior Director of IT for Crocs Inc. “In many locations, storage facilities are far from our selling location and the manpower demands were significant. GBmobile delivered a flexible, cost-effective solution that was quick to deploy and will increase the productivity of our staff, as well as the financial performance of each store,” explains Paul Lanham, CIO of Crocs,Inc.

GBmobile Retail Suite addresses critical mobile activities that store associates must perform including Inventory Management, Mobile POS, In-store Consumer Surveys, Price Checker, Stock/Cycle Count, Task Management and Mobile Videos for advertising and training.

In addition to these turnkey solutions, Global Bay's GBmobile Retail Suite provides the ability to add custom modules that address each retailer's unique requirements. Equally important to many retailers, GBmobile Retail is designed to work with existing retail system environments, integrating into current point of sale systems, inventory systems and proprietary back-end systems.

“With GBmobile Retail Suite, Global Bay has taken leadership of Retail Mobility,” asserts Sandeep Bhanote, CEO and founder of Global Bay. “Focusing solely on mobility, Global Bay is able to address key technology challenges and deliver a solution with the ease and speed impossible for general application vendors to replicate.”

About Global Bay:
Global Bay Mobile Technologies, Inc. has been a leader in mobile applications since 2002. The GBmobile Retail Suite offers a collection of mobile modules that enable routine store operations to be performed using mobile devices helping retailers increase store performance, receive greater ROI on current IT investments and deliver an exceptional customer experience.

The company is privately-held and headquartered in South Plainfield, New Jersey, with a European office located in the United Kingdom and an office in Asia located in Japan.

Global Bay Mobile Technologies

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