Kliger-Weiss Infosystems signs Madura Garments in India
The last company you'd expect to outsource is one based in India, let along Bangalore, the world epicenter for outsourcing. But that's exactly what you would see if you visited The Collective Retail Store in Bangalore.
Kliger-Weiss Infosystems (KWI), the specialty retail industry's leading managed service provider, just completed one of their most challenging implementations and can now proudly say they are being "reverse outsourced" by the number one outsourcing country in the world.
KWI is providing a retail division of Madura Garments with an end to end, full retail solution from the IBM Point of Sale (POS) at the stores, to purchase order management, price management, planning, allocation, replenishment, customer relationship marketing (CRM), and enterprise reporting at the back office, with the added benefit of 24/7 support.
So why the reverse outsourcing to KWI? “The reality is that the expertise in India, in terms of software, is not on the retail side,” says George Santacroce, CEO of The Collective, a division of Madura Garments and a native New Yorker with 38 years of wholesale and retail experience in international markets. “It's ironic that India is known for software and its technical development, but not in retail.” Santacroce's past dealings with KWI made the decision much easier to make.
Rather than simply providing the technology and functionality, KWI takes the additional step of doing the analysis of that data which allows for quicker problem-solving and the ability to act on that research at the retail level. KWI offers everything from CRM to basic analysis of shopper trends. “We can then slice and dice that data for our direct-marketing programs,” explains Santacroce.
“Many large retail organizations are more comfortable having those systems in house,” says Sam Kliger, KWI President and CEO, who founded the company more than 23 years ago. “But the issue is these systems are costly, they take a long time to implement and a lot of staff to support. Let the retailer focus on retail, while we focus on technology,” explains Kliger.
KWI was called in after an in-house ERP solution was unable to meet the company's deadline for the go-live date. The KWI implementation took only 120 days from the signing of the agreement. In addition, KWI wrote all the interfaces for Madura Garments' SAP financials, warehouse management and for the highly complex Indian tax code system. “Another advantage of working with KWI is that you end up getting best-of-class functionality in POS, CRM and inventory management,” says Santacroce.
Kliger-Weiss Infosystems (KWI) has been providing retail solutions for more than 23 years to many of the most recognizable brands in the business: Benetton, Michael Kors, Theory, True Religion, Ron Herman, Intermix, Tom Ford, Liz Claiborne Footwear, QVC and Swatch are among their 120-plus clients. Founded in 1985, KWI provides a complete retail ERP solution encompassing POS, Merchandising, Loss Prevention and CRM. The solution is scalable to accommodate a single store operation to several hundred stores. KWI has revolutionized information technology for the specialty retail environment. The privately-held company is headquartered in Port Washington, New York.