Home / Knowledge / News / Information Technology / Webtogs to implement Bazaarvoice Ratings & Reviews technology
Webtogs to implement Bazaarvoice Ratings & Reviews technology
03
Mar '09
Webtogs.co.uk, the outdoor clothing and equipment retailer founded and run by e-commerce entrepreneurs James Balmain and Philip Wilkinson who founded Kelkoo uk, will add a ratings and reviews solution to build its customer community and drive sales.

Social commerce technology company Bazaarvoice has been appointed by Webtogs to implement and launch the service within the next four weeks.

“Our vision for the Webtogs brand is to start evolving towards a single online destination where people can not only buy products but also get great quality advice and product recommendations,” said Philip Wilkinson, co-Founder and Marketing Director of Webtogs. “User reviews and Q&A sessions with experts and other shoppers all help customers narrow down choices and give confidence in their final purchase selection.

Impartial advice and product reviews from our community of past visitors and tog experts will instil customer confidence, increase customer retention and in turn drive sales.”

Wilkinson continued: “Owning our own customer content is also important, which is why we chose Bazaarvoice's platform. The choice between building this ourselves and outsourcing it was a difficult one, but the pros of using the expertise of Bazaarvoice outweighed the cons.'

Webtogs, which launched in March last year, will alert its existing customer base by email when the reviews capability launches and invite those who've made purchases to submit opinions.

“We believe that Webtogs is the first outdoor retailer in the UK to add this depth of customer content online,” said Sam Decker, Chief Marketing Officer of Bazaarvoice. “It's good to be working with an innovative brand interested in connecting with its customers and building an online community of outdoors enthusiasts.”

Bazaarvoice supplies its Ratings & Reviews solution to high-street retailers including Comet, Early Learning Centre, Halfords and over 325 other brands worldwide. Its product portfolio includes Ratings & Reviews, customer-to-customer helpdesk Ask & Answer, and Stories, where customers can share brand experiences with fellow shoppers.

Bazaarvoice (bazaarvoice.co.uk) is a social commerce technology company. It helps over 325 brands globally including Boots, Comet, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.

Webtogs (Webtogs.co.uk), the outdoor gear and clothing e-commerce site, is a young startup that began life in early 2008 selling a wide range of products in the aspirational outdoor lifestyle space. Founded by seasoned e-commerce entrepreneurs Philip Wilkinson (shopgenie, kelkoo uk) & James Balmain, it has gone on to sign up every single major outdoor brand in that time, including Icebreaker, North Face, Keen, Mountain Equipment and Berghaus.

Bazaarvoice


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search