Home / Knowledge / News / Information Technology / PVH selects 7thOnline to help achieve merchandising objectives
PVH selects 7thOnline to help achieve merchandising objectives
17
Mar '09
Phillips-Van Heusen Corporation, one of the world's largest apparel companies, has looked to 7thOnline Inc, a leading provider of assortment planning and optimization solutions, in an effort to increase the productivity of its assortment planning processes.

PVH has selected 7thOnline's Assortment Planning solution, which is designed to provide more timely visibility into demand, to empower merchants to make better business decisions, and to reduce manual activity and errors. PVH selected 7thOnline as its vendor based on the company's expertise in apparel, its industry-leading technology, and its reputation for superior customer service. PVH has rolled out 7thOnline Assortment Planning to its Calvin Klein, IZOD, and Timberland wholesale sportswear divisions.

"7thOnline provides a more proactive, efficient, and accurate approach to assortment planning than the methods previously in place. We selected 7thOnline Assortment Planning in an effort to ensure our customers' needs are met and to improve the productivity of our Calvin Klein, IZOD, and Timberland sportswear businesses," stated Allen Sirkin, President and COO of PVH.

7thOnline Assortment Planning is intended to enable PVH's merchants to execute optimal merchandise assortments - style/color/size by store - for its retail accounts. All product, planning, and demand information is aggregated in a single place, updated in real-time, and accessible 24/7 via web browser. The collaborative capabilities of the program enable real-time sharing of plan data both internally and with accounts. The process is designed to achieve better visibility into all planning activity, thereby leading to earlier and more accurate orders, on-time deliveries, and a reduction in lost sales, markdowns, and chargebacks.

Debbie Beer-Christensen, Associate Director of Wholesale Systems for PVH, who oversaw the system's implementation, stated that "one of the most critical benefits is earlier visibility into aggregated demand. With 7thOnline's Assortment Planning tool, we are able to access and aggregate demand information much earlier than was previously possible, so that we can respond quickly to ensure our inventory matches our customers' orders. We can make better decisions and make decisions more quickly regarding new orders, adds, drops, and substitutions. The more accurate and timely buys will, hopefully, lead to higher sales."

"We are extremely pleased that PVH has selected 7thOnline to help achieve their merchandising objectives," said Max Ma, CEO of 7thOnline. "There are tremendous improvements that can be realized by taking assortment planning to the next level, as evidenced by the returns we have generated for our clients."

7thOnline Inc

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Apparel/Garments | On 25th May 2017

AAFA reinforces opposition to Border Adjustment Tax

The American Apparel & Footwear Association (AAFA) has reinforced its ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search