Dellalui, the French manufacturer and marketer of men's and women's apparel, has become the latest fashion company to purchase the product lifecycle management (PLM) system from Centric Software Inc.
Centric provides PLM and sourcing solutions for companies in the fast-moving consumer goods and fashion industries, including those that globally source private-label products. Dellalui will use the product sourcing, calendar management and other modules of the Centric 8 PLM and sourcing system to capture, track and efficiently communicate information throughout the entire product lifecycle process, according to Maurice Kammoun, Dellalui's managing director.
"To meet our rigid delivery schedules to customers throughout Europe, we must have – and share with everyone involved – precise information during every aspect of the process," says Kammoun. With design and product management in France, manufacturing in Asia and retail clients spread throughout Europe, "getting consistent, reliable, up-to-date information to everyone in real time is critical. Centric's Web-based platform makes that happen, simply and easily."
Historically, Dellalui has used many spreadsheets and reports to cross-aggregate information about materials and styles, explains Olivier Stainmesse, the company's supply chain manager. With Centric 8, the company can eliminate the spreadsheets and instead rely on a full solution that its fast development cycle, highly complex production network of global manufacturers, and exacting standards require.
Citing Dellalui's reputation for high-quality products and diversity of clients – which range from large retailers and mail order companies to several thousand small boutiques – Stainmesse stresses that they "cannot afford mistakes," and affirms that "Centric will provide needed visibility by delivering a complete view of our process, from order to customer delivery."
The Dellalui team also cited Centric for its implementation services. "We were quite impressed by the expertise of the Centric team, and with its reputation for delivering value through quick implementation," notes Stainmesse. Fast implementation and ease of use are Centric hallmarks, says Chris Groves, president and CEO of Centric.
"Particularly in today's economy, as companies look to do more with less, customers need the rapid financial results our solutions deliver. We are confident Dellalui will join the rest of our customer base in quickly gaining a competitive advantage with Centric 8."
Dellalui manufactures and markets apparel lines for men and women, specializing in complex products including jackets and coats. Headquartered in Miserey-Salines, France, the company creates 150 styles per season and sells a million pieces each year to more than 3,000 clients. Since its formation in 1996, Dellahui has earned a reputation for fashion, style and attention to detail throughout its manufacturing and marketing processes.
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