Home / Knowledge / News / Information Technology / Launch of SiteGenesis eCommerce storefront for apparel retailers
Launch of SiteGenesis eCommerce storefront for apparel retailers
07
Apr '09
Demandware Inc, the leading on-demand ecommerce solutions provider, announced the Demandware SiteGenesis apparel storefront, purpose-built and optimized for developing apparel and department store ecommerce sites. Built on the Demandware eCommerce Platform, the SiteGenesis storefront combines best practices in site design, usability, site merchandising, information architecture and technical architecture to provide a blueprint for building next generation ecommerce sites. Built on modular and extendible technology architecture, the SiteGenesis storefront also includes a library of ecommerce components for speeding the development of highly customized sites.

The SiteGenesis storefront leverages Demandware's expertise acquired through building ecommerce sites with more than 30 leading apparel brands, including Barneys New York, Nine West, s.Oliver, Jones New York, lucy Activewear and Timberland. In contrast to other approaches, which lock retailers into rigid “cookie-cutter” templates that can only be changed by the vendor, the SiteGenesis storefront is designed to be a point of origination for the development of fully-customized sites based on proven best practices.

eCommerce sites built from the SiteGenesis storefront can be customized by retailers' in-house teams without Demandware involvement, using the complete functionality of the Demandware eCommerce Platform and the User Experience Studio, Demandware's native Integrated Development Environment.

Highlights of the Demandware SiteGenesis apparel storefront include:
• Apparel-Optimized eCommerce Features – more than 250 apparel-specific features such as quick view product details, AJAX-based search refinements, Shop by Outfit, rules-driven merchandising slots, product picker and others
• Selection of Design Templates – professionally designed templates that can be used as is or fully customized to retailers' unique branding requirements
• Annotated Wireframes – more than 150 pages of documentation that describe storefront behavior and functionality to help retailers leverage the SiteGenesis storefront and associated best practices
• Optimized Merchandising Model – a fully built apparel merchandising site framework, including a synonym dictionary, multiple price lists, preconfigured promotions, dynamic customer targeting and more
• Multi-Site Architecture – a framework for launching multiple sites efficiently, including support for multiple languages and currencies
• Plug-and-Play Integrations – pre-built integrations for essential third party technologies, such as email, analytics, payment, campaign management, and an extensible integration framework for proprietary enterprise applications
• Component-Based Development Environment – a highly visual, easy-to-use development environment that includes best-practices code and functionality that can be used, extended and shared to develop highly customized websites
• PCI Security – adherence to the latest PCI DSS level 1.1 compliance standards, freeing up time and money that would be allocated toward Website security

“When it comes to launching new ecommerce sites, there are two approaches – build from scratch or build from proven success. SiteGenesis is about leveraging proven success. We've taken our collective knowledge that comes from launching dozens of apparel sites and have created a best-in-class storefront for retailers to build upon. SiteGenesis significantly cuts the time and cost of launching a high-performance site on Demandware,” said Stephan Schambach, founder and chairman, Demandware.

Demandware Inc

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search