Home / Knowledge / News / Information Technology / UNIQLO forays into China's e-commerce fashion market
UNIQLO forays into China's e-commerce fashion market
17
Apr '09
Taobao, China's largest consumer e-commerce company, and UNIQLO, a new-style casual wear brand under Japan's leading apparel retail group Fast Retailing Co Ltd announced a strategic partnership to launch the online sales business of UNIQLO's casual wear products in China. The partnership will serve as an important step for the Japanese retailer, which had 21 offline stores in China by mid-2008 but limited online presence locally, to make inroads into the growing online Chinese consumer market.

Under the partnership, UNIQLO will set up a virtual flagship store on Taobao's online marketplace, which had almost 100 million registered users as of December 31, 2008. To further facilitate UNIQLO's online sales push in China, Taobao will also draw on its Internet technologies, resources and experience to help UNIQLO construct a separate retail website – the first time for Taobao to power an external website for a partner company.

This website and UNIQLO's Taobao store will share the same product database, and members of Taobao can shop on the UNIQLO website without having to register a new user ID. Through Taobao, UNIQLO will be able to obtain accurate, first-hand data about the consumption pattern of China's young consumers, and design products that would better cater to the local market.

“We are excited about the prospect of growing China's online fashion market through a partnership with world-leading casual wear brand UNIQLO. UNIQLO's decision to join the lineup of global companies already operating an online store on Taobao underscores the continued and growing strength of online retailing in China, as nearly 100 million people have elected to purchase goods, such as apparel, via the Internet rather than through traditional brick-and-mortar retail,” said Jonathan Lu, president of Taobao.

“UNIQLO's decision to foray into China's e-commerce market was based on the huge potential of the Chinese online consumer base. With over RMB100 billion (approximately USD14.6 billion) of annual transaction volume and more than 100 million registered users, Taobao is a clear leader in Asia's Internet retail market and a partner of choice for our China market push. In the coming future, we will focus on raising our brand awareness in China by leveraging Taobao's huge consumer community,” said Tadashi Yanai, chairman, president and CEO of Fast Retailing, who is also founder of UNIQLO.

According to “Chinese Apparel Brands and Online Apparel Shopping Study 2009” conducted by China IntelliConsulting, apparel is the most popular online shopping category in China and was the highest transaction amount in 2008. Almost 60% of the online shoppers studied had experience in purchasing apparel items online, and apparel contributes to about one fourth of the total online shopping transaction volume in China.

iResearch data show that about half of the online shoppers in China are aged 23 to 32, and they are the most fashion-conscious section of the population. The joint online retail initiative by UNIQLO and Taobao fills the market need by making low-cost, high-quality and fashionable casual wear more accessible to these young online shoppers.

Taobao

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search