Home / Knowledge / News / Information Technology / New Look chooses ATG to strengthen online growth
New Look chooses ATG to strengthen online growth
23
Apr '09
ATG (Art Technology Group Inc), the premier provider of e-commerce solutions, announces that it has been chosen by UK fast fashion retailer New Look to deliver its next generation multi-channel e-commerce platform.

New Look operates more than 900 stores across UK, France & Belgium and in December 2007 launched its first transactional website, www.newlook.co.uk. Weekly sales through the site now match those in the company's top stores, and significant increases in sales mean that enhancing the website with the latest e-commerce technology has become a key priority. Following the success of this initial venture, validating the business model, New Look recognised the need to deliver a true multi-channel user experience and after evaluating the possible options have decided to partner with ATG to deliver their next generation e-commerce platform.

To strengthen its online offering, New Look chose ATG's e-commerce platform to ensure that visitors to the site receive a truly personalised, streamlined service and can browse and purchase clothing and accessories as easily as they can on the high street. The ATG Commerce solution will be implemented in partnership with Accenture as part of New Look's ongoing commitment to investment in its business.

Adrian Thompson, Group Business Change Director at New Look said of the deal, “Having successfully grown our e-commerce business to a 2.79% market share (Source: Hitwise, Apparel & Accessories, Visits to UK web-sites, week ending 11th April), we have recognised our customer appetite to enjoy a true multi channel experience, and feel that the ATG platform will enable us to successfully deliver the e-commerce element of that customer centric strategy.”

Frank Lord, vice president at ATG EMEA explains, “Consumers now expect a seamless shopping experience from retailers, both on and offline. New Look targets young, internet-savvy customers so being able to offer an exceptional multi-channel offering is crucial to remain competitive and maximise sales in the economic downturn. New Look is one of the fastest growing retailers in this market and we are delighted to be working with them to support their growth online.”

Art Technology Group Inc


Must ReadView All

L-R: Surya Ajay Agarwal (Director - Donear), Vikram Mahaldar (MD - OCM) & Rahul Rajendra Agarwal (Director - Donear)

Textiles | On 20th Nov 2017

Promoters of Donear Group acquire OCM Woolen Mills

The promoters of Mumbai-based Donear Group have announced the...

NRF welcomes US Senate committee approval on tax reform

Textiles | On 20th Nov 2017

NRF welcomes US Senate committee approval on tax reform

The National Retail Federation (NRF) has welcomed the approval of tax ...

NTGM opens garment export facility in Yangon

Apparel/Garments | On 20th Nov 2017

NTGM opens garment export facility in Yangon

Nordic Technology Group Myanmar Ltd. (NGTM) recently initiated...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search