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New Look chooses ATG to strengthen online growth
Apr '09
ATG (Art Technology Group Inc), the premier provider of e-commerce solutions, announces that it has been chosen by UK fast fashion retailer New Look to deliver its next generation multi-channel e-commerce platform.

New Look operates more than 900 stores across UK, France & Belgium and in December 2007 launched its first transactional website, www.newlook.co.uk. Weekly sales through the site now match those in the company's top stores, and significant increases in sales mean that enhancing the website with the latest e-commerce technology has become a key priority. Following the success of this initial venture, validating the business model, New Look recognised the need to deliver a true multi-channel user experience and after evaluating the possible options have decided to partner with ATG to deliver their next generation e-commerce platform.

To strengthen its online offering, New Look chose ATG's e-commerce platform to ensure that visitors to the site receive a truly personalised, streamlined service and can browse and purchase clothing and accessories as easily as they can on the high street. The ATG Commerce solution will be implemented in partnership with Accenture as part of New Look's ongoing commitment to investment in its business.

Adrian Thompson, Group Business Change Director at New Look said of the deal, “Having successfully grown our e-commerce business to a 2.79% market share (Source: Hitwise, Apparel & Accessories, Visits to UK web-sites, week ending 11th April), we have recognised our customer appetite to enjoy a true multi channel experience, and feel that the ATG platform will enable us to successfully deliver the e-commerce element of that customer centric strategy.”

Frank Lord, vice president at ATG EMEA explains, “Consumers now expect a seamless shopping experience from retailers, both on and offline. New Look targets young, internet-savvy customers so being able to offer an exceptional multi-channel offering is crucial to remain competitive and maximise sales in the economic downturn. New Look is one of the fastest growing retailers in this market and we are delighted to be working with them to support their growth online.”

Art Technology Group Inc

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