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Lafuma selects iVendix for 24/7 online ordering
May '09
CenterStone Technologies - the international provider of B2B e-Commerce solutions for manufacturers selling through specialty retail channels, announced today that the Lafuma brand has selected the company's iVendix cloud computing application. iVendix will provide Lafuma dealers with a 24/7 online ordering solution in Europe and in the US.

They will be able to view automated catalogues, check on the availability of product, place orders, and track and monitor the status of those orders using iVendix. “Lafuma understands the urgency of modernizing the way of conducting business with retailers through more efficient processes, real time information, and better customer service. Through iVendix, other brands of the Lafuma group – Oxbow, Ober Jeans have provided their dealers will the flexibility to conduct business at their convenience and thus, better serve consumers at the point of sale.

Now we will extend this innovative service to the Lafuma brand. First to our Furniture clients and later this summer to our Outdoor clients. A competitive advantage that will certainly contribute to stimulate Lafuma global sales and reinforce the attractiveness of the brand”, said Romain Passot – Sales director Lafuma Europe.

“On the US market, we felt that five of the Lafuma Group brands needed a proven B2B solution that would be quickly adopted by our retailers, commented Guillaume Linossier, GM of Lafuma Group USA. CenterStone's iVendix B2B solution has a proven track record of adoption in our industry. We were looking for the best B2B e-commerce platform available and a vendor with a history of helping clients showcase their brands within the specialty retail community.”

“iVendix is an industry standard with a history of being the most widely accepted B2B e-commerce solution. CenterStone will open up the Lafuma, Millet, Eider, Killy and Oxbow brands for business 24/7 by allowing our dealers to place orders at their convenience, any time of day or night. The Lafuma Group is committed to its retail partners, and our new B2B solution will insure that we are also the easiest company for specialty retailers to purchase from, which will further differentiate our brands and provide additional value to our dealers added Linossier.”

Lafuma Lafuma is not only the name of the Group, but also the name of a brand, one that has been outfitting alpinists, hikers, campers and travellers with the same level of experience and expertise since 1930. Lafuma is a natural choice for outdoor adventurers. Today, Lafuma covers a variety of activities including camping and garden furniture, exclusively made in France, with full lines of armchairs, sun beds, chaises longues and tables. Innovative industrial design keeps the brand vibrant and consistent with the demands of end users.

CenterStone Technologies

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