Home / Knowledge / News / Information Technology / Demandware for Columbia Sportswear
Demandware for Columbia Sportswear
20
May '09
Demandware, the leading on-demand ecommerce solutions provider, announced that Columbia Sportswear Company, a global leader in the active outdoor apparel and footwear industries, has selected the Demandware eCommerce Platform as the foundation upon which to build its new business-to-consumer online channel.

From its founding in 1938 as a small family-owned hat distributor, Columbia Sportswear has grown to be one of the world's largest outerwear brands with annual sales in excess of $1.3 billion. Columbia offers an extensive product line that includes a wide variety of outerwear, sportswear, rugged footwear and accessories sold in more than 100 countries. Columbia.com is expected to launch on the Demandware eCommerce Platform in the summer of 2009, serving consumers in the United States, with other sites to follow to serve consumers in Europe and Canada.

Columbia's ecommerce sites will convey the extensive breadth of the brand while showcasing “The Science of the Greater Outdoors” and how the company's advanced product technologies protect consumers from the elements and enable people to enjoy the outdoors year-round. Columbia intends to create unique user experiences for its customers, incorporating contextual product content and rich media into their sites. In addition, Columbia will integrate ecommerce kiosks into several bricks-and-mortar branded retail stores that it plans to open in key metropolitan markets to greatly expand the product selection and inventory available in the stores.

“Demandware provides a full-featured, proven ecommerce platform that gives us the ability to own our brand online, along with all the benefits of its on-demand model – essentially the best of both worlds,” said Kerry Barnes, Columbia's Vice President of Retail. “Among the platform providers we evaluated, Demandware also has the most experience in international ecommerce, making them the ideal partner to support our future plans for global expansion.”

Columbia selected Demandware because it provides:
• The capabilities of an enterprise-class ecommerce platform, without the need to invest in and maintain costly Web hosting infrastructure
• Full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience
• The ability to develop multiple sites quickly from a common architecture
• Seamless, automatic upgrades to continually leverage new merchandising functionality and enable ecommerce best practices
• Guaranteed site performance and security
• Support for multiple languages, currencies and payment types
• Extensive expertise launching ecommerce sites internationally

“The Columbia brand is known for continuous innovation and superior quality and value, and we are delighted and honored to have been selected as their ecommerce provider. With Demandware, Columbia has a best-in-class platform for building exceptional ecommerce sites without the IT infrastructure burden of an in-house application,” said Stephan Schambach, Founder and Executive Chairman of Demandware.

Demandware


Must ReadView All

Courtesy: Fashion Revolution/Fashion Transparency Index

Apparel/Garments | On 23rd Apr 2018

Transparency helps in swiftly alerting brands

Disclosing key supplier, supply chain and operational information...

Japan’s clothing imports up 4% in fiscal 2017

Apparel/Garments | On 23rd Apr 2018

Japan’s clothing imports up 4% in fiscal 2017

Japan’s imports of clothing and accessories increased by 4 per cent...

Courtesy: Fashion Revolution/Fashion Transparency Index

Fashion | On 23rd Apr 2018

Top global fashion brands now more transparent

Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search