Home / Knowledge / News / Information Technology / MarketLive launches next-generation IMM Suite
MarketLive launches next-generation IMM Suite
20
Jun '09
Internet Retailer Conference and Exhibition -- MarketLive Inc, the leading eCommerce platform and services provider for mid-sized specialty retailers, unveiled the MarketLive Intelligent Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting, and email technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

The solution advances one-to-one marketing with personalized merchandising from the first email touch, through the first transaction, and across all future interactions. The MarketLive IMM Suite dramatically reduces the time and resources required to design and execute effective marketing campaigns. It also provides a consistent consumer experience resulting in stronger brands, increased conversions, more revenue, and greater customer loyalty.

The MarketLive IMM Suite seamlessly integrates best-of-breed personalization, email, and on-site content technologies that are optimized for the MarketLive Intelligent Commerce Platform. Informed by MarketLive best practices and Intelligent Selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for specialized expertise. Utilizing the MarketLive IMM Suite, merchants can rapidly shift from generic "batch-and-blast" promotional efforts to high-ROI campaigns. Early-adopter merchants have increased revenues up to 10% in initial campaigns.

"Merchants must capitalize on every marketing dollar and optimize the limited marketing staff and resources available to them," said Mark Pierce, CEO of MarketLive. "The most successful retailers engage shoppers with communications, offers, and products that are personal, relevant, and timely. The MarketLive Intelligent Commerce Platform provides the foundation for a powerful ecosystem of essential marketing technologies that together deliver optimal business performance. We look forward to partnering with our retailers as they implement the suite and tune their marketing strategies for growth and success."

One-to-One Recommendations
A powerful built-in personalization engine profiles shoppers, identifies their preferences, and tracks the products they want. Real-time recommendations present shoppers with the most compelling choices, designed specifically for them. Additionally, real-time alerts keep consumers "in the know" with their favorite styles, brands, collections, and information. These capabilities allow merchants to maximize cross-sell and up-sell opportunities, increase conversion rates, grow average order value, and drive revenue.

In an early pilot with one element of the solution, a leading women's apparel and accessories retailer achieved a 166% improvement in click-throughs from recommendation-based emails, a 350% increase in email conversion rates, and a 26% increase in average order value.

One-to-One Email
The MarketLive IMM Suite leverages email to drive higher quality traffic to sites and increase repeat business from each shopper. The value of every email is increased through segmentation based on purchase and campaign response behaviors. Relevant messages are then delivered to each segment with personalized offers extended to each shopper within that segment.


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search