Home / Knowledge / News / Information Technology / MarketLive launches next-generation IMM Suite
MarketLive launches next-generation IMM Suite
20
Jun '09
Internet Retailer Conference and Exhibition -- MarketLive Inc, the leading eCommerce platform and services provider for mid-sized specialty retailers, unveiled the MarketLive Intelligent Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting, and email technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

The solution advances one-to-one marketing with personalized merchandising from the first email touch, through the first transaction, and across all future interactions. The MarketLive IMM Suite dramatically reduces the time and resources required to design and execute effective marketing campaigns. It also provides a consistent consumer experience resulting in stronger brands, increased conversions, more revenue, and greater customer loyalty.

The MarketLive IMM Suite seamlessly integrates best-of-breed personalization, email, and on-site content technologies that are optimized for the MarketLive Intelligent Commerce Platform. Informed by MarketLive best practices and Intelligent Selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for specialized expertise. Utilizing the MarketLive IMM Suite, merchants can rapidly shift from generic "batch-and-blast" promotional efforts to high-ROI campaigns. Early-adopter merchants have increased revenues up to 10% in initial campaigns.

"Merchants must capitalize on every marketing dollar and optimize the limited marketing staff and resources available to them," said Mark Pierce, CEO of MarketLive. "The most successful retailers engage shoppers with communications, offers, and products that are personal, relevant, and timely. The MarketLive Intelligent Commerce Platform provides the foundation for a powerful ecosystem of essential marketing technologies that together deliver optimal business performance. We look forward to partnering with our retailers as they implement the suite and tune their marketing strategies for growth and success."

One-to-One Recommendations
A powerful built-in personalization engine profiles shoppers, identifies their preferences, and tracks the products they want. Real-time recommendations present shoppers with the most compelling choices, designed specifically for them. Additionally, real-time alerts keep consumers "in the know" with their favorite styles, brands, collections, and information. These capabilities allow merchants to maximize cross-sell and up-sell opportunities, increase conversion rates, grow average order value, and drive revenue.

In an early pilot with one element of the solution, a leading women's apparel and accessories retailer achieved a 166% improvement in click-throughs from recommendation-based emails, a 350% increase in email conversion rates, and a 26% increase in average order value.

One-to-One Email
The MarketLive IMM Suite leverages email to drive higher quality traffic to sites and increase repeat business from each shopper. The value of every email is increased through segmentation based on purchase and campaign response behaviors. Relevant messages are then delivered to each segment with personalized offers extended to each shopper within that segment.

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X