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MarketLive launches next-generation IMM Suite
20
Jun '09
Internet Retailer Conference and Exhibition -- MarketLive Inc, the leading eCommerce platform and services provider for mid-sized specialty retailers, unveiled the MarketLive Intelligent Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting, and email technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

The solution advances one-to-one marketing with personalized merchandising from the first email touch, through the first transaction, and across all future interactions. The MarketLive IMM Suite dramatically reduces the time and resources required to design and execute effective marketing campaigns. It also provides a consistent consumer experience resulting in stronger brands, increased conversions, more revenue, and greater customer loyalty.

The MarketLive IMM Suite seamlessly integrates best-of-breed personalization, email, and on-site content technologies that are optimized for the MarketLive Intelligent Commerce Platform. Informed by MarketLive best practices and Intelligent Selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for specialized expertise. Utilizing the MarketLive IMM Suite, merchants can rapidly shift from generic "batch-and-blast" promotional efforts to high-ROI campaigns. Early-adopter merchants have increased revenues up to 10% in initial campaigns.

"Merchants must capitalize on every marketing dollar and optimize the limited marketing staff and resources available to them," said Mark Pierce, CEO of MarketLive. "The most successful retailers engage shoppers with communications, offers, and products that are personal, relevant, and timely. The MarketLive Intelligent Commerce Platform provides the foundation for a powerful ecosystem of essential marketing technologies that together deliver optimal business performance. We look forward to partnering with our retailers as they implement the suite and tune their marketing strategies for growth and success."

One-to-One Recommendations
A powerful built-in personalization engine profiles shoppers, identifies their preferences, and tracks the products they want. Real-time recommendations present shoppers with the most compelling choices, designed specifically for them. Additionally, real-time alerts keep consumers "in the know" with their favorite styles, brands, collections, and information. These capabilities allow merchants to maximize cross-sell and up-sell opportunities, increase conversion rates, grow average order value, and drive revenue.

In an early pilot with one element of the solution, a leading women's apparel and accessories retailer achieved a 166% improvement in click-throughs from recommendation-based emails, a 350% increase in email conversion rates, and a 26% increase in average order value.

One-to-One Email
The MarketLive IMM Suite leverages email to drive higher quality traffic to sites and increase repeat business from each shopper. The value of every email is increased through segmentation based on purchase and campaign response behaviors. Relevant messages are then delivered to each segment with personalized offers extended to each shopper within that segment.

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