Home / Knowledge / News / Information Technology / MarketLive launches next-generation IMM Suite
MarketLive launches next-generation IMM Suite
20
Jun '09
Internet Retailer Conference and Exhibition -- MarketLive Inc, the leading eCommerce platform and services provider for mid-sized specialty retailers, unveiled the MarketLive Intelligent Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting, and email technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

The solution advances one-to-one marketing with personalized merchandising from the first email touch, through the first transaction, and across all future interactions. The MarketLive IMM Suite dramatically reduces the time and resources required to design and execute effective marketing campaigns. It also provides a consistent consumer experience resulting in stronger brands, increased conversions, more revenue, and greater customer loyalty.

The MarketLive IMM Suite seamlessly integrates best-of-breed personalization, email, and on-site content technologies that are optimized for the MarketLive Intelligent Commerce Platform. Informed by MarketLive best practices and Intelligent Selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for specialized expertise. Utilizing the MarketLive IMM Suite, merchants can rapidly shift from generic "batch-and-blast" promotional efforts to high-ROI campaigns. Early-adopter merchants have increased revenues up to 10% in initial campaigns.

"Merchants must capitalize on every marketing dollar and optimize the limited marketing staff and resources available to them," said Mark Pierce, CEO of MarketLive. "The most successful retailers engage shoppers with communications, offers, and products that are personal, relevant, and timely. The MarketLive Intelligent Commerce Platform provides the foundation for a powerful ecosystem of essential marketing technologies that together deliver optimal business performance. We look forward to partnering with our retailers as they implement the suite and tune their marketing strategies for growth and success."

One-to-One Recommendations
A powerful built-in personalization engine profiles shoppers, identifies their preferences, and tracks the products they want. Real-time recommendations present shoppers with the most compelling choices, designed specifically for them. Additionally, real-time alerts keep consumers "in the know" with their favorite styles, brands, collections, and information. These capabilities allow merchants to maximize cross-sell and up-sell opportunities, increase conversion rates, grow average order value, and drive revenue.

In an early pilot with one element of the solution, a leading women's apparel and accessories retailer achieved a 166% improvement in click-throughs from recommendation-based emails, a 350% increase in email conversion rates, and a 26% increase in average order value.

One-to-One Email
The MarketLive IMM Suite leverages email to drive higher quality traffic to sites and increase repeat business from each shopper. The value of every email is increased through segmentation based on purchase and campaign response behaviors. Relevant messages are then delivered to each segment with personalized offers extended to each shopper within that segment.


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search