Home / Knowledge / News / Information Technology / Brand I.D. & customers excel in tough times with automated tagging processes
Brand I.D. & customers excel in tough times with automated tagging processes
30
Jun '09
Apparel barcode and trim supplier Brand ID and its customers are finding it's cost effective to stay ahead on style.

Employing technologies that have saved itself and its customers expensive overhead, Brand ID has seen its label and tag business triple in the last four years and its customers thrive in a challenging economy. It does so with a unique mix that's setting it far beyond its competition, all while maintaining high standards in creativity and design.

Brand ID is the only barcode and trim supplier with the ability to manage everything online and provide access to information about its production in both its Costa Mesa, Calif., and Hong Kong offices. Customers, whether they're domestic or oversees or both, can see with complete visibility products that are being developed and where they are in the production and ordering process.

"That's a pretty big thing for brands that use us because they want to be able to see what's going on and they want to know if their production will stay on schedule," said Nathan Craven, who runs the UPC Department, which names among its customers Calvin Klein, Vans, Oakley, Speedo, Quiksilver and Guess.

Also setting Brand ID apart is its ability to interact with customers' apparel software and to receive data from their systems that automatically create orders."Some people are still faxing purchase orders e-mail spreadsheets," said Craven. "We have the ability to have their information sent directly out of their systems and into ours so it happens seamlessly and automatically."

Being able to take data directly out of customers' systems eliminates the need for the apparel manufacturers to manage purchasing the trims, which can take multiple people to coordinate. With an automated process, one person can handle the task because most of the work tracking orders and shipping orders has been reduced.

"Some brands we were dealing with were doing a lot of in-house ticketing for retailers, maintaining personnel and paying for printers," said Craven. "We've eliminated a whole department for them. They can outsource it to us without changing much of how they would do their business."

Brand ID is running lean, too. The finely tuned automated process is allowing it to serve its hundreds of customers with a small staff of designers and systems people.

"We're keeping our costs down and extending those savings to the customers," said Craven. "This niche is working well for everyone."

Brand I.D.


Must ReadView All

Apparel/Garments | On 28th Jul 2017

DuPont launches new stretchable electronic inks, films

DuPont Advanced Materials has announced availability of its newest...

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X