Home / Knowledge / News / Information Technology / Brand I.D. & customers excel in tough times with automated tagging processes
Brand I.D. & customers excel in tough times with automated tagging processes
30
Jun '09
Apparel barcode and trim supplier Brand ID and its customers are finding it's cost effective to stay ahead on style.

Employing technologies that have saved itself and its customers expensive overhead, Brand ID has seen its label and tag business triple in the last four years and its customers thrive in a challenging economy. It does so with a unique mix that's setting it far beyond its competition, all while maintaining high standards in creativity and design.

Brand ID is the only barcode and trim supplier with the ability to manage everything online and provide access to information about its production in both its Costa Mesa, Calif., and Hong Kong offices. Customers, whether they're domestic or oversees or both, can see with complete visibility products that are being developed and where they are in the production and ordering process.

"That's a pretty big thing for brands that use us because they want to be able to see what's going on and they want to know if their production will stay on schedule," said Nathan Craven, who runs the UPC Department, which names among its customers Calvin Klein, Vans, Oakley, Speedo, Quiksilver and Guess.

Also setting Brand ID apart is its ability to interact with customers' apparel software and to receive data from their systems that automatically create orders."Some people are still faxing purchase orders e-mail spreadsheets," said Craven. "We have the ability to have their information sent directly out of their systems and into ours so it happens seamlessly and automatically."

Being able to take data directly out of customers' systems eliminates the need for the apparel manufacturers to manage purchasing the trims, which can take multiple people to coordinate. With an automated process, one person can handle the task because most of the work tracking orders and shipping orders has been reduced.

"Some brands we were dealing with were doing a lot of in-house ticketing for retailers, maintaining personnel and paying for printers," said Craven. "We've eliminated a whole department for them. They can outsource it to us without changing much of how they would do their business."

Brand ID is running lean, too. The finely tuned automated process is allowing it to serve its hundreds of customers with a small staff of designers and systems people.

"We're keeping our costs down and extending those savings to the customers," said Craven. "This niche is working well for everyone."

Brand I.D.

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search