Home / Knowledge / News / Information Technology / Urban Outfitters selects database marketing agency Merkle
Urban Outfitters selects database marketing agency Merkle
21
Jul '09
Merkle (www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, announced its selection by Urban Outfitters Inc. With the contract, Merkle will be supporting the Urban Outfitters, Anthropologie and Free People brands by providing strategy, analytics, data-driven insight and a comprehensive custom-built database infrastructure called a Knowledge Center for executing multi-channel marketing programs in the U.S.

“We see Merkle as a strategic partner that we will work closely with to better understand and more effectively communicate with our customers,” said Urban Outfitters Inc. Chief Information Officer Calvin Hollinger. “In selecting Merkle, we are taking a new approach to consistently promote each of our brands to customers in a unique way, while also gaining critical intelligence regarding consumer buying behavior across a complex array of channels and marketing programs.”

Specifically, Merkle will support the retailer's direct, Web and in-store activities. In the U.S., the retailer operates a total of about 275 retail locations for the Urban Outfitters, Anthropologie and Free People brands. Each brand also has its own website and direct-to-consumer catalog.

Merkle President and CEO David Williams said, “Urban Outfitters is a recognized and highly respected leader in retail, and we are excited to be working with them. In today's economy, marketers are coming to the realization that they must embrace new approaches based on data-driven insights and a solid customer-focused analytic framework. We see the customer portfolio as an organization's most valuable asset, and to achieve success, firms must be able to understand, measure and predict consumer behavior across all channels.”

At the core of Merkle's quantitative approach is a comprehensive database marketing infrastructure called a Knowledge Center that serves as the foundation for an organization's marketing programs. This proprietary, analytical infrastructure enables testing, modeling and analyzing millions of pieces of consumer data to provide a dynamic view into customers, their preferences and their buying behavior over time.

Merkle Inc

Must ReadView All

Apparel/Garments | On 6th Dec 2016

Alibaba merges Juhuasuan with Tmall.com

In a business reorganisation, aimed at making it easier for merchants ...

Comez 609 B8 machiner. Courtesy: Jakob Muller

Textiles | On 6th Dec 2016

Jakob Müller shows new machines at India ITME

Jakob Müller AG, developer of machineries for the manufacture of...

Courtesy: The Fashion Awards 2016

Fashion | On 6th Dec 2016

Fashion Awards: Alexander McQueen is brand of the year

Alexander McQueen received the brand of the year award at the Fashion ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search