Home / Knowledge / News / Information Technology / Urban Outfitters selects database marketing agency Merkle
Urban Outfitters selects database marketing agency Merkle
21
Jul '09
Merkle (www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, announced its selection by Urban Outfitters Inc. With the contract, Merkle will be supporting the Urban Outfitters, Anthropologie and Free People brands by providing strategy, analytics, data-driven insight and a comprehensive custom-built database infrastructure called a Knowledge Center for executing multi-channel marketing programs in the U.S.

“We see Merkle as a strategic partner that we will work closely with to better understand and more effectively communicate with our customers,” said Urban Outfitters Inc. Chief Information Officer Calvin Hollinger. “In selecting Merkle, we are taking a new approach to consistently promote each of our brands to customers in a unique way, while also gaining critical intelligence regarding consumer buying behavior across a complex array of channels and marketing programs.”

Specifically, Merkle will support the retailer's direct, Web and in-store activities. In the U.S., the retailer operates a total of about 275 retail locations for the Urban Outfitters, Anthropologie and Free People brands. Each brand also has its own website and direct-to-consumer catalog.

Merkle President and CEO David Williams said, “Urban Outfitters is a recognized and highly respected leader in retail, and we are excited to be working with them. In today's economy, marketers are coming to the realization that they must embrace new approaches based on data-driven insights and a solid customer-focused analytic framework. We see the customer portfolio as an organization's most valuable asset, and to achieve success, firms must be able to understand, measure and predict consumer behavior across all channels.”

At the core of Merkle's quantitative approach is a comprehensive database marketing infrastructure called a Knowledge Center that serves as the foundation for an organization's marketing programs. This proprietary, analytical infrastructure enables testing, modeling and analyzing millions of pieces of consumer data to provide a dynamic view into customers, their preferences and their buying behavior over time.

Merkle Inc


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Top executives
Textile industry, India

The event should be organised every year

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search