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TradeStone to improve performance of Belk private label program
Aug '09
TradeStone Software, delivering Merchandise Lifecycle Management solutions that unify the design, sourcing and delivery of private label and branded goods, announced that Belk has signed an agreement to use TradeStone's Merchandise Lifecycle Management suite of software solutions to help enhance the performance of its growing private label program. Sales of Belk's private brand merchandise have increased to more than 25 percent of the company's total sales.

As one of the nation's leading privately-owned department stores, Belk prides itself on meeting customers' needs for fashion, quality, value and selection. TradeStone's software solutions will help Belk reduce the private brands design, production and delivery cycle time, thus improving its ability to deliver fashion-forward merchandise to stores and customers in a timely and efficient manner.

“We're committed to the continued growth and success of our private brands program,” said Diane Hartjes, Belk project manager and director of private brands operations. “We found that TradeStone truly understands the complexities of private label design and development and has an excellent track record in the industry for providing software solutions to address the special needs of this business.”

“As a family run business for three generations, trust and reputation are very important to us. We believe the TradeStone team and their Merchandise Lifecycle Management software will assist in our efforts around cycle time, sales, and profit,” continued Hartjes.

In addition to replacing the manual and often error-prone process of communicating through emails and spreadsheets, the TradeStone system will provide Belk with a central repository for capturing and storing all necessary information to support the design to delivery merchandise lifecycle.

“As a department store, Belk's private label program extends across multiple product categories, each with different product development, testing requirements and levels of sophistication,” said Sue Welch, CEO, TradeStone Software. “We are proud they chose TradeStone to provide them with a unified platform that supports all merchandise types including apparel, footwear, home goods and hardlines. This is an exciting time of growth for Belk and we look forward to working with them to take their private label programs to the next level and add some significant value and ROI to their bottom line.”

TradeStone Software

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