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Instrument deploys RPX Flash on DC Shoes-Famous Footwear website
Aug '09
JanRain Inc, the leading provider of online identity technology and services for consumers and businesses, announced that Instrument has deployed a Flash version of RPX on the DC Shoes-Famous Footwear website to provide an enhanced sign in experience.

DC Shoes and Famous Footwear will utilize RPX to increase user registrations, quickly gain a rich set of user profile data, and enable users to interact in a more personal manner with the products and offerings. Instrument is one of the first interactive agencies to participate in JanRain's RPX Agency Partner Program which enables agencies to easily deploy and manage RPX for their clients.

Instrument is an interactive agency that has worked extensively with sports and lifestyle brands to enhance their connection to consumers and facilitate business. DC Shoes is a preeminent action sports footwear and apparel brand that, in partnership with Famous Footwear and Instrument, has created an innovative platform with which to engage and galvanize its customers and target audience and encourage them to visit retail stores. JanRain is providing Instrument and DC Shoes with a completely turnkey solution that allows them to enjoy the benefits of third party authentication more quickly, easily and cost effectively while ensuring best practices for the user experience.

"We were thoroughly impressed with the quality, ease of integration and robust features of the RPX solution, as well as the professionalism and support that JanRain offered through the process." said Vince LaVecchia, Founder and Marketing Director at Instrument. "We're proud to be part of the RPX Agency Partner Program for this innovative product and we look forward to future integrations of JanRain products and services."

"We are very pleased to see consumer brands like DC Shoes adopt third party authentication and open standards such as OpenID," said Brian Kissel, CEO of JanRain. "Consumer brands rely on a compelling web presence to augment their offerings and enrich consumer perception. By allowing visitors to bypass lengthy registration forms and sign in with only one click using an existing account, DC shoes will ensure a substantial increase in registrations and richer social interactions for users on its site."

JanRain's RPX is a secure, enterprise-class software as a service (SaaS) solution, deployed on thousands of websites across a range of industries and application areas. It allows a website to accept and authenticate visitors signing in with their Facebook, Google, Yahoo!, Twitter, MySpace, AOL, Windows Live ID or other OpenID accounts. RPX offers the richest feature set and is the most comprehensive third party authentication solution on the market., offers an optimal user experience, and can be deployed and integrated into a website's existing registration system within a day. The login interface can be seamlessly implemented either as a pop-up window or embedded directly into a website's existing user registration or login page.

JanRain Inc

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