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Little London Boutique installs latest PC-based touchscreen
12
Aug '09
Little London Boutique (LLB), the independent retailer of covetable women's designer clothing and accessories, has upgraded the point-of-sale hardware in its Chichester, Winchester, Guildford and Tunbridge Wells stores. It has opted for the latest PC-based touchscreen till, the J2 650, from specialist manufacturer, J2 Retail Systems.

Little London Boutique uses a bespoke software solution from LOIS Systems. At its heart is the ability to track stock in real-time and share this between LLB's outlets and its online site. In-built intelligence means stock is picked from the nearest or most appropriate store, for web or store orders. With LOIS, orders can be taken, payment processed, and products shipped immediately. Inter-store transfers are equally instantaneous.

LLB is now entering a period of expansion. Its plans include between 20-30 new store openings in the UK in the next three years. International expansion is on the cards too, based on the franchise model. LLB also has plans for wholesale, selling its own-label stock to independent retailers and department stores.

“The LOIS software solution will remain the hub of our expanding business,” explains Lynne Waller, co-founder of LLB. “However, after 16 years, we decided it was time to upgrade our point-of-sale hardware.”

LOIS turned to its partner, J2 Retail Systems, and specified the installation of J2 650s. “J2 hardware works perfectly with the LOIS software, which was designed for touchscreen operation.”

All LLB's boutiques are relatively small spaces, and use décor and stock displays to create a setting conducive to quality clothes purchase. Observes Lynne Waller: “In this intimate environment, the drone of a fan in a countertop system would be obtrusive and unwelcome. Fanless operation also minimises the effects of air-borne fluff that clothes shops face.”

LLB find the J2 650 stylish, discreet and practical. This new model offers virtually silent fanless operation and, as a dual processor unit, is extremely powerful. “In an industry where looks mean everything, there's no place for an intrusive, rumbling hunk of plastic. Not only are the J2 650 tills aesthetically pleasing, but they're fanless and silent,” says Lynne Waller.

She explains: “Point-of-sale performance is particularly critical when running a LOIS system, as all fulfilment across stores and web site is managed from here. With e-commerce and shop operations synchronised, the till is used as our universal access point.”

“From the till, our staff can manage sales transactions, place orders, and transfer stock; absolutely everything. This puts the onus on LOIS software and J2 hardware to harmonise and give us reliable performance,” she continues.

LLB uses the PC-based J2 650s for its management reporting, inter-store messaging, and to run its instore music system and CCTV-based security. The retailer will soon be posting streaming video from the stores straight onto the web site. “LOIS and J2 is a real end-to-end solution that manages our business in its entirety,” concludes Lynne Waller.

J2 Retail Systems


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