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Information technology to the aid of retailer
19
Aug '09
Information Technology is used in today's business with a focus on 'quick win' strategy. Today short-term tactics and results that retailers look for, focus on strategies and developments of 6-24 month, instead of 5-10 year plans adopted earlier.

Increasing number of retailers use software solutions as the agent for improvement as it can enhance processes, customer service, stock management as well as save on costs.

Best brands use their supply chain software to create a swift and slick process, whereby goods can be sent for home delivery or store pickup.

Linkage and loyalty come from connecting with customers in new ways, such as via mobile phones, SMS texting and e-magazines. This will help the retailers to build brand loyalty and demonstrate customer care.

IT also helps the retailers in flexible pricing and promotions. IT serves as the backbone and a prompt staff helps in maintaining consistent standards.

Apart from this, pre-allocation of stock, auto and automated carton merging have also proved to be practical remedies through which economies of operation can be achieved.

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Fibre2fashion News Desk - India

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