Interviews
New look in digital clutch chic marries fashion & technology
10 Sep '09
2 min read
HP and world-renowned designer Vivienne Tam announced plans to extend their widely celebrated partnership with the next must-have accessory for fashionistas worldwide.
On Saturday, Vivienne Tam and HP will debut the next digital clutch on the catwalk of Tam's fashion show during New York's Fashion Week at Bryant Park.
The new look in digital clutch chic marries two cultures – fashion and technology – to reflect a transformative spirit and sophisticated lifestyle. It fuses high fashion, small form factor and innovative function to take the personal computer from a necessity to a lifestyle statement for modern-day women on the go.
“I'm excited to partner with HP again on a new design that truly embodies my inspiration for the new spring collection,” said Tam. “When women around the globe carry HP's digital clutch and wear my clothes, I want them to feel beautiful and confident.”
The notebook design will reflect Tam's spring 2010 collection, inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration.
“With her spring collection, Tam debuts HP's next tech must-have,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “Products as beautiful as those Vivienne makes deserve to be presented in an inspiring, unique retail experience, so we've extended our partnership to showcase her line in Vivienne's Soho boutique.”
The HP Vivienne Tam digital clutch is expected to be available in spring 2010.
“StyleCaster” virtual experience
Those who can't attend Tam's Spring 2010 runway in person can experience “virtual” front seats on stylecaster.com/viviennetam. Live footage from the catwalk of Tam's show will be streamed, and viewers will have the opportunity to participate in a forum discussing the new digital clutch and Tam's spring collection. Stylecaster.com also will provide a destination for fashionistas to learn more about Vivienne Tam and HP.
Vivienne Tam is a leading designer fashion house founded in 1994. The company produces, designs and markets women's contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. The company also has a strong presence in the Asia Pacific region with over 30 freestanding stores and in-store boutiques.
On Saturday, Vivienne Tam and HP will debut the next digital clutch on the catwalk of Tam's fashion show during New York's Fashion Week at Bryant Park.
The new look in digital clutch chic marries two cultures – fashion and technology – to reflect a transformative spirit and sophisticated lifestyle. It fuses high fashion, small form factor and innovative function to take the personal computer from a necessity to a lifestyle statement for modern-day women on the go.
“I'm excited to partner with HP again on a new design that truly embodies my inspiration for the new spring collection,” said Tam. “When women around the globe carry HP's digital clutch and wear my clothes, I want them to feel beautiful and confident.”
The notebook design will reflect Tam's spring 2010 collection, inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration.
“With her spring collection, Tam debuts HP's next tech must-have,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “Products as beautiful as those Vivienne makes deserve to be presented in an inspiring, unique retail experience, so we've extended our partnership to showcase her line in Vivienne's Soho boutique.”
The HP Vivienne Tam digital clutch is expected to be available in spring 2010.
“StyleCaster” virtual experience
Those who can't attend Tam's Spring 2010 runway in person can experience “virtual” front seats on stylecaster.com/viviennetam. Live footage from the catwalk of Tam's show will be streamed, and viewers will have the opportunity to participate in a forum discussing the new digital clutch and Tam's spring collection. Stylecaster.com also will provide a destination for fashionistas to learn more about Vivienne Tam and HP.
Vivienne Tam is a leading designer fashion house founded in 1994. The company produces, designs and markets women's contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. The company also has a strong presence in the Asia Pacific region with over 30 freestanding stores and in-store boutiques.
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Therese Premler-Andersson
Textile Machinery Association of Sweden (TMAS)
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French Textile Equipment Manufacturers’ Association (UCMTF)
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