Home / Knowledge / News / Information Technology / New look in digital clutch chic marries fashion & technology
New look in digital clutch chic marries fashion & technology
10
Sep '09
HP and world-renowned designer Vivienne Tam announced plans to extend their widely celebrated partnership with the next must-have accessory for fashionistas worldwide.

On Saturday, Vivienne Tam and HP will debut the next digital clutch on the catwalk of Tam's fashion show during New York's Fashion Week at Bryant Park.

The new look in digital clutch chic marries two cultures – fashion and technology – to reflect a transformative spirit and sophisticated lifestyle. It fuses high fashion, small form factor and innovative function to take the personal computer from a necessity to a lifestyle statement for modern-day women on the go.

“I'm excited to partner with HP again on a new design that truly embodies my inspiration for the new spring collection,” said Tam. “When women around the globe carry HP's digital clutch and wear my clothes, I want them to feel beautiful and confident.”

The notebook design will reflect Tam's spring 2010 collection, inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration.

“With her spring collection, Tam debuts HP's next tech must-have,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “Products as beautiful as those Vivienne makes deserve to be presented in an inspiring, unique retail experience, so we've extended our partnership to showcase her line in Vivienne's Soho boutique.”

The HP Vivienne Tam digital clutch is expected to be available in spring 2010.

“StyleCaster” virtual experience

Those who can't attend Tam's Spring 2010 runway in person can experience “virtual” front seats on stylecaster.com/viviennetam. Live footage from the catwalk of Tam's show will be streamed, and viewers will have the opportunity to participate in a forum discussing the new digital clutch and Tam's spring collection. Stylecaster.com also will provide a destination for fashionistas to learn more about Vivienne Tam and HP.

Vivienne Tam is a leading designer fashion house founded in 1994. The company produces, designs and markets women's contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. The company also has a strong presence in the Asia Pacific region with over 30 freestanding stores and in-store boutiques.

HP

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search