Home / Knowledge / News / Information Technology / New look in digital clutch chic marries fashion & technology
New look in digital clutch chic marries fashion & technology
Sep '09
HP and world-renowned designer Vivienne Tam announced plans to extend their widely celebrated partnership with the next must-have accessory for fashionistas worldwide.

On Saturday, Vivienne Tam and HP will debut the next digital clutch on the catwalk of Tam's fashion show during New York's Fashion Week at Bryant Park.

The new look in digital clutch chic marries two cultures – fashion and technology – to reflect a transformative spirit and sophisticated lifestyle. It fuses high fashion, small form factor and innovative function to take the personal computer from a necessity to a lifestyle statement for modern-day women on the go.

“I'm excited to partner with HP again on a new design that truly embodies my inspiration for the new spring collection,” said Tam. “When women around the globe carry HP's digital clutch and wear my clothes, I want them to feel beautiful and confident.”

The notebook design will reflect Tam's spring 2010 collection, inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration.

“With her spring collection, Tam debuts HP's next tech must-have,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “Products as beautiful as those Vivienne makes deserve to be presented in an inspiring, unique retail experience, so we've extended our partnership to showcase her line in Vivienne's Soho boutique.”

The HP Vivienne Tam digital clutch is expected to be available in spring 2010.

“StyleCaster” virtual experience

Those who can't attend Tam's Spring 2010 runway in person can experience “virtual” front seats on stylecaster.com/viviennetam. Live footage from the catwalk of Tam's show will be streamed, and viewers will have the opportunity to participate in a forum discussing the new digital clutch and Tam's spring collection. Stylecaster.com also will provide a destination for fashionistas to learn more about Vivienne Tam and HP.

Vivienne Tam is a leading designer fashion house founded in 1994. The company produces, designs and markets women's contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. The company also has a strong presence in the Asia Pacific region with over 30 freestanding stores and in-store boutiques.


Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search