Home / Knowledge / News / Information Technology / Adobe introduces Adobe Scene7 services into APAC market
Adobe introduces Adobe Scene7 services into APAC market
22
Sep '09
Adobe Systems Incorporated announced it has expanded its international offerings with the introduction of Adobe Scene7 services into the Asia Pacific (APAC) market. Adobe Scene7 is the leading hosted rich media platform for e-commerce and multi-channel marketing companies that are publishing content to engage audiences and drive online business. Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy's, Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands' End, Blockbuster, Williams-Sonoma and Levi Strauss & Co.

As part of this Scene7 expansion, Adobe has established a sales organization and customer support resources in Japan as well as a new data center in Singapore to ensure optimized dynamic media services for the entire APAC market.

“The Asian e-commerce market is on the fast-track,” said Doug Mack, vice president of consumer and hosted solutions at Adobe. “Our powerful Adobe Scene7 services will help companies create engaging online user experiences that showcase brands as well as products and drive new e-commerce businesses.”

Business-to-consumer e-commerce sales for the five major markets in the APAC region – Japan, South Korea, Australia, India and China – totaled $73.3 billion in 2007 with 62.3 percent coming out of Japan alone. Industry analysts forecast APAC online sales will continue to grow at a 23.3 percent annual rate reaching $168.7 billion by 2011.

By using the Adobe Scene7 platform, companies serving the APAC markets will now have local access to cross-media publishing on the Web, via e-mail, in print or on mobile devices to help their businesses grow even faster. Current customers have experienced up to a 90 percent increase in sales across all channels as well as doubling conversion rates, while reducing returns by over 10 percent. Adobe Scene7 hosted solutions allow the automation of cross-media management, enabling users to streamline online images, reducing volume by up to 80 percent and potentially cut photography costs in half.

Leveraging assets across all channels creates a quality first impression and helps ensure cross-channel branding. Recent customer wins in APAC include internationally recognized luxury furniture designer, Christopher Guy; renowned Japanese design house, Felissimo and major Japanese mail order retailer of women's apparel, Peach John.

With this expansion, e-commerce and multi-channel marketing companies in APAC have access to Adobe Scene7 sales, account management, sales engineers and customer support as well as technical compatibility with other industry-standard Adobe technologies including core components such as the Adobe Flash platform, Adobe Flex, Adobe AIR and Adobe Flash Media Sever family.

Adobe Systems Incorporated


Must ReadView All

AEPC concern over apparel exports fall; envoys meet CEA

Apparel/Garments | On 17th Nov 2017

AEPC concern over apparel exports fall; envoys meet CEA

India’s Apparel Export Promotion Council (AEPC) has expressed concern ...

Moody's improves India's rating

Textiles | On 17th Nov 2017

Moody's improves India's rating

Moody's Investors Service has upgraded the Indian Government’s local...

Sweden in talks with Birlas for smart textiles project

Textiles | On 17th Nov 2017

Sweden in talks with Birlas for smart textiles project

Sweden is seeking a collaborative project with the Aditya Birla Group ...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search