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Adobe introduces Adobe Scene7 services into APAC market
Sep '09
Adobe Systems Incorporated announced it has expanded its international offerings with the introduction of Adobe Scene7 services into the Asia Pacific (APAC) market. Adobe Scene7 is the leading hosted rich media platform for e-commerce and multi-channel marketing companies that are publishing content to engage audiences and drive online business. Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy's, Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands' End, Blockbuster, Williams-Sonoma and Levi Strauss & Co.

As part of this Scene7 expansion, Adobe has established a sales organization and customer support resources in Japan as well as a new data center in Singapore to ensure optimized dynamic media services for the entire APAC market.

“The Asian e-commerce market is on the fast-track,” said Doug Mack, vice president of consumer and hosted solutions at Adobe. “Our powerful Adobe Scene7 services will help companies create engaging online user experiences that showcase brands as well as products and drive new e-commerce businesses.”

Business-to-consumer e-commerce sales for the five major markets in the APAC region – Japan, South Korea, Australia, India and China – totaled $73.3 billion in 2007 with 62.3 percent coming out of Japan alone. Industry analysts forecast APAC online sales will continue to grow at a 23.3 percent annual rate reaching $168.7 billion by 2011.

By using the Adobe Scene7 platform, companies serving the APAC markets will now have local access to cross-media publishing on the Web, via e-mail, in print or on mobile devices to help their businesses grow even faster. Current customers have experienced up to a 90 percent increase in sales across all channels as well as doubling conversion rates, while reducing returns by over 10 percent. Adobe Scene7 hosted solutions allow the automation of cross-media management, enabling users to streamline online images, reducing volume by up to 80 percent and potentially cut photography costs in half.

Leveraging assets across all channels creates a quality first impression and helps ensure cross-channel branding. Recent customer wins in APAC include internationally recognized luxury furniture designer, Christopher Guy; renowned Japanese design house, Felissimo and major Japanese mail order retailer of women's apparel, Peach John.

With this expansion, e-commerce and multi-channel marketing companies in APAC have access to Adobe Scene7 sales, account management, sales engineers and customer support as well as technical compatibility with other industry-standard Adobe technologies including core components such as the Adobe Flash platform, Adobe Flex, Adobe AIR and Adobe Flash Media Sever family.

Adobe Systems Incorporated

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