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WDT supports expansion of Firetrap brand with Eurostop
Nov '09
Eurostop, a leading supplier of retail management solutions to the fashion, footwear, apparel and lifestyle sectors is to supply systems to WDT Retail for the continued expansion of Firetrap. Currently with 10 branches across the country WDT has plans to open 12 stores and up to 40 concessions. Already a supplier to WDT, use of the Eurostop e-pos and e-rmis systems will be increased to cover the new outlets.

Director of Retail Operations at WDT Nick Starsmore said, “We need to be able to track sales through each concession as well as for the stand alone stores. I am familiar with Eurostop's systems from previous experience and have absolute confidence in Eurostop's merchandising and reporting capabilities.”

As well as tracking sales, Eurostop's e-pos till system is linked to a footfall counter at each of the stores that monitors the number of visitors to the store via an interface developed by Eurostop. WDT is able to calculate the average spend and number of items purchased by each customer. Security cameras are linked to the till so that WDT can identify the date and time of transactions. With images from CCTV footage they are able prevent fraud or investigate abnormal transactions.

The Eurostop system enables WDT to monitor stock and respond quickly to best sellers ensuring that the right items are in the right place at the right time to maximize sales. The system checks stock levels daily and automatically replenishes products that have been sold.

Nick Starsmore explained “Maintaining the number of stock items regularly keeps the deliveries smaller and more manageable. This ensures the best optimization of our entire inventory.”

Phil Moylan, Sales & Marketing Manager at Eurostop said “The Eurostop system has been designed to be highly scalable, making it suitable for all sizes of retailer. The system is particularly good for those that are expanding rapidly like WDT and Firetrap. It is easy and intuitive to use, yet has powerful reporting features and broad functionality. The fast reporting facilities enable retailers to monitor stock very closely ensuring profits are maintained, which is crucial in tough trading conditions.”


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