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Shopko prepares for growth in online channel
Nov '09
Shopko Stores Operating Co., LLC announced the launch of its new e-commerce business.Shopko partnered with SpeedFC, a global e-commerce application platform and service provider for retailers, to advance the Company's online selling initiatives.

The new online "store" will immediately highlight the Company's offering of Holiday items in apparel, home, accessories, gift cards and more. The site features thousands of items and will continue to add to its selection everyday. In addition to private brand merchandise, Shopko's site will carry national brands such as Paula Deen, Rachel Ray, Kitchen Aid and Dyson as well as popular apparel lines by Gloria Vanderbilt and Susan Lawrence.

The Company recognizes the importance of convenience to its shoppers' experience and is pleased to offer the 24 hour a day shopping option. The site also allows customers to create a wish list to identify items for a later purchase or print a shopping list right from the site.

W. Paul Jones, Chairman, President and Chief Executive Officer, commented, "The timing of our new e-commerce website coincides with the beginning of the very important holiday selling-season. We are thrilled to be able to offer our customers another channel in which to purchase our quality, value-driven merchandise assortment and store gift cards. This endeavor is an important part of our retail business going forward and we believe our e-commerce platform will enable us to better serve our customers as they have the option to visit our stores or shop online."

According to Jack Mullen, Senior Vice President Marketing, "The launch of Shopko.com was driven by customer input and our desire to serve her needs. Customers told us they wanted to buy online and they also wanted to save time by being able to pre-shop online before coming into our store. We believe that by providing this additional channel we will increase customer satisfaction and drive significant sales growth."

Shopko Stores

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Courtesy: Commonwealth Bank of Australia

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