Home / Knowledge / News / Information Technology / Avery launches labels & trims with new surface effect
Avery launches labels & trims with new surface effect
24
Nov '09
Avery Dennison Corporation launched a range of new surface effect labels and trims that provide users with a cost-efficient way to add a touch of fashion to branded garments and non-apparel items.

The new technique creates a non-uniform, random crinkling effect that adds texture and definition to labels and trim for a distinctive and sophisticated finish.

The process can be applied to all Avery Dennison woven-edge polyester tapes and is especially effective on woven-edge satins. The effect is highly durable – it has been tested through 50 home launderings at 105°F / 40°C and can be dry cleaned.

Surface effect tapes and labels can be printed in up to six colors to maximize impact for a range of branding applications, from women's, men's and formal wear through to kids' wear, casual wear and intimates.

“Labels and trim with this eye-catching surface effect offer a new look that will enhance and add value to garments,“ says Chris Caldwell, marketing manager, printed fabric labels at Avery Dennison. “The finish is unique but has minimal added cost, making this an affordable and desirable solution.”

Avery Dennison


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search